MICHAELGRABER &JOCELYN ATKINSON
No Risk, No Reward
By Jocelyn Atkinson and Michael Graber
A good CEO should make the CFO a little nervous. When the CFO issleeping soundly, the CEO is not reaching high enough and lacks vision.If the CEO does not provoke people with an aggressive vision of organic growth, someone at the firm needs to be appointed as theofficial risk-taker. Without risks, there is no reward. While a company can streamline itself to operational excellence, itstill needs to innovate to grow market share. You cannot realize realgrowth from cost cutting alone.Innovation requires a different mindset and behaviors than crafting an efficientorganization. Businesses need both operational excellence and strategic innovation toprosper in the short- and long-term.Does your business have a culture that fosters growth and innovation? So many innovationefforts are merely puny attempts to pacify a board request. Worse: when companies believethey are earnest in their innovation efforts, but the culture of the business does not allow forreal innovation to happen.Is your company really innovating or just talking about it?Take this short quiz by answering “yes” or “no” and find out.• People are tasked to plan how to push the boundaries of what seems possible to ensure that we stay ahead.• Employees are comfortable asking provocative and unsettling questions about company strategy.• Project teams apply offbeat sources in search of the breakthrough solutions.• Our organization actively seeks solutions to stay ahead of the curve.• Project teams are given time and resources to learn about innovation and trends.• We push for continual improvement, even if what we’re offering is the industry-leadingproduct or service.• Competitors change their offering to mock our business model and market strategy.
No Risk, No Reward - Memphis Daily Newshttp://www.memphisdailynews.com/news/2012/jun/15/no-risk-n...1 of 26/17/12 6:44 PM