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Vionnet Facebook Ad Case Study

Vionnet Facebook Ad Case Study

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Published by: Social Fresh Conference on Jun 18, 2012
Copyright:Attribution Non-commercial

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11/18/2014

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Advertising Case Study
Vionnet
Company Background
Vionnet is a ashion brand ounded by designerMadeleine Vionnet. Matteo Marzotto purchased thecompany in 2009 and relaunched the brand or thecontemporary luxury market. Vionnet is now sold inover 150 stores internationally. 77Agency is Vionnet’smedia agency.
Objective
In the all o 2010, Vionnet launched a new websiteand wanted to build a substantial online audienceboth quickly and cost-eectively. “In a very containedperiod o time, Vionnet wanted to build a website userbase o people who are really interested in ashionand specifcally interested in the heritage o MadeleineVionnet,” explains Marco Corsaro, Founder and CEOo 77Agency. The company turned to Facebook to usethe platorm’s targeting capabilities to reach Vionnet’stargeted demographic. The goal was to acquire 15,000ans on Facebook in three months.
Approach
Vionnet embarked on a Facebook advertising campaignto encourage people to become a an o the VionnetFacebook Page, and enlisted 77Agency to run thecampaign. The agency oers an Ads API technologycalled Social Ads Tool. “Vionnet is still a relatively small
Facebook Executive Summary
Client:
 
Agency:
Objective:
Build an online community quicklyand cost-effectively
Solution:
Facebook Ads campaign using an AdsAPI technology
Key Lessons:
•AdsAPItoolshelpmaximise
 clients’ resources and make theirmarketing budgets go further
AdsAPItoolsalsoenable
 companies to save time and humanresources when running a highvolume of Facebook Ads
- Sara Passarella, Head of New Media, Vionnet
“Facebook has become one o the top reerrerso trafc to our website. When we develope-commerce in the uture, Facebook will be aprecious source o contacts or Vionnet.” 

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