Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Vionnet Facebook Ad Case Study

Vionnet Facebook Ad Case Study

Ratings: (0)|Views: 194 |Likes:

More info:

Published by: Social Fresh Conference on Jun 18, 2012
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Advertising Case Study
Company Background
Vionnet is a ashion brand ounded by designerMadeleine Vionnet. Matteo Marzotto purchased thecompany in 2009 and relaunched the brand or thecontemporary luxury market. Vionnet is now sold inover 150 stores internationally. 77Agency is Vionnet’smedia agency.
In the all o 2010, Vionnet launched a new websiteand wanted to build a substantial online audienceboth quickly and cost-eectively. “In a very containedperiod o time, Vionnet wanted to build a website userbase o people who are really interested in ashionand specifcally interested in the heritage o MadeleineVionnet,” explains Marco Corsaro, Founder and CEOo 77Agency. The company turned to Facebook to usethe platorm’s targeting capabilities to reach Vionnet’stargeted demographic. The goal was to acquire 15,000ans on Facebook in three months.
Vionnet embarked on a Facebook advertising campaignto encourage people to become a an o the VionnetFacebook Page, and enlisted 77Agency to run thecampaign. The agency oers an Ads API technologycalled Social Ads Tool. “Vionnet is still a relatively small
Facebook Executive Summary
Build an online community quicklyand cost-effectively
Facebook Ads campaign using an AdsAPI technology
Key Lessons:
 clients’ resources and make theirmarketing budgets go further
 companies to save time and humanresources when running a highvolume of Facebook Ads
- Sara Passarella, Head of New Media, Vionnet
“Facebook has become one o the top reerrerso trafc to our website. When we develope-commerce in the uture, Facebook will be aprecious source o contacts or Vionnet.” 

Activity (2)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->