Advertising Case Study
Vionnet
Company Background
Vionnet is a ashion brand ounded by designerMadeleine Vionnet. Matteo Marzotto purchased thecompany in 2009 and relaunched the brand or thecontemporary luxury market. Vionnet is now sold inover 150 stores internationally. 77Agency is Vionnet’smedia agency.
Objective
In the all o 2010, Vionnet launched a new websiteand wanted to build a substantial online audienceboth quickly and cost-eectively. “In a very containedperiod o time, Vionnet wanted to build a website userbase o people who are really interested in ashionand specifcally interested in the heritage o MadeleineVionnet,” explains Marco Corsaro, Founder and CEOo 77Agency. The company turned to Facebook to usethe platorm’s targeting capabilities to reach Vionnet’stargeted demographic. The goal was to acquire 15,000ans on Facebook in three months.
Approach
Vionnet embarked on a Facebook advertising campaignto encourage people to become a an o the VionnetFacebook Page, and enlisted 77Agency to run thecampaign. The agency oers an Ads API technologycalled Social Ads Tool. “Vionnet is still a relatively small
Facebook Executive Summary
Client:
Agency:
Objective:
Build an online community quicklyand cost-effectively
Solution:
Facebook Ads campaign using an AdsAPI technology
Key Lessons:
•AdsAPItoolshelpmaximise
clients’ resources and make theirmarketing budgets go further
•AdsAPItoolsalsoenable
companies to save time and humanresources when running a highvolume of Facebook Ads
- Sara Passarella, Head of New Media, Vionnet
“Facebook has become one o the top reerrerso trafc to our website. When we develope-commerce in the uture, Facebook will be aprecious source o contacts or Vionnet.”
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