Orality and Literacy: New and OldWays of Communicating on Facebook.
(Or what Walter Ong Said about the Networkof Mark Zuckerberg)
Lic. Ciuffoli ClaraLic. López Guadalupe
This paper was presented in theThe Thirteenth Annual Convention of the Media EcologyAssociation, “The Crossroads Of The Word”, Manhattan College, June 7-10. 2012.This work is a synthesis of the thesis:
“Oralidad y escritura: nuevas y viejas formas de comunicar en Facebook",
by Clara Ciuffoli and Guadalupe López,
Carrera de Ciencias de la Comunicación,Facultad de Ciencias Sociales, Universidad de Buenos Aires (UBA), June 2011.In 2012, the paper become part of the book
“Facebook es el mensaje. Oralidad, escritura y después”
(Facebook is the message. Orality, Literacy and Next), Buenos Aires, La CrujíaEdiciones, 2012.
The main investigation hypothesis is that Facebook recovers certain ways of communicationprior to press, where the subjective-self-defining, gestural and corporal is revalued, indetriment of paradigmatic values of Gutenberg Era such as the writing objectivity, publicationdistance, neutrality, immutability and print dwelling. In other words, we say that Facebook’sforms of communication are characterized by their written and ephemeral forms, and can beunderstood in the frame of a recovery process of an oral feature culture.We analyze the ways of communication on Facebook under the loupe of Carlos Scolari(hipermediations, interaction spaces, interfaces), Lev Manovich (new media), Roger Fidler(mediamorphosis) and, especially, Walter Ong, whose secondary orality concept turns out to beessential to understand participation forms in this social network.