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Wootton Shaun Waggener-Edstrom 1330Fr

Wootton Shaun Waggener-Edstrom 1330Fr

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Published by Charly Joseph Wehbe

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Published by: Charly Joseph Wehbe on Jun 18, 2012
Copyright:Attribution Non-commercial

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03/12/2014

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TURNING BRANDSINTO PUBLISHERS
 
PRESENTERS
Shaun Wootton
Waggener Edstrom
Veronica Botet Garcia
GE Healthcare
 
IN THIS SESSION…
o
Defining branding journalism
o
Forces impacting change
o
Case Study: GE Healthcare: adopting a newsroom mentality

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