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Mise-en-scene The character in a jumpsuit costume looks as if she is searching for something. It looks like shes shining a torch which reinforces the slogan and further heightens that it will be action-packed with adventure. Her size in proportion to the model signifies there may be a challenge ahead.
Lighting The lighting and blue tone is an occurring theme that is often associated with alien/sci-fi films. The black background contrasts blue lighting, like the yellow colour used in Alien. Scott uses the same theme with Prometheus to ensure a familiar identity with the audience. Graphics The CGI model of a face shows that the film has a big budget and we can connote that this is a sci-fi film due to the expectation that there will be SFX and CGI; used a lot in action/scifi movies.
This can also have been used to deliberately mislead the audience as we known that it will in fact be action packed.
Contrasts with other sci-fi films