The Nature of Marketing

Hey David, If you're interested in this topic and want to learn more about the marketing thought leadership that's behind DDB's world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference. Follow the link above to check out some great case studies or watch Chuck discuss marketing on YouTube here. http://www.youtube.com/user/natureofm...