I CNG V NGHIN CU TRONG QUN TR KINH DOANH

C s khoa hc ca phng php nghin cu Nghin cu QTKD (Business Research)

Qu trnh BR

BR v BES trong doanh nghip

C s khoa hc ca phng php nghin cu Nghin cu QTKD (Business Research)

Qu trnh BR

BR v BES trong doanh nghip

I. NHN THC LUN:

Kin thc chng ta c c nh: Kinh nghim: t kinh nghim bn thn Tri gic (common sense) hoc Cm nhn S tht hin nhin (Self evident truth) Chp nhn/ k tha: hc t ngi khc NCKH: tm kim theo cc phng php khoa hc

HOW CAN WE KNOW WHAT WE KNOW

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II. NGHIN CU KHOA HC

nh ngha

C s

Phng php

Quy trnh

nh ngha: NCKH l qu trnh p dng cc tng, phng php v chun mc to ra kin thc mi nhm m t, gii thch hoc d on cc s vic hay hin tng.
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II. NGHIN CU KHOA HC

nh ngha

C s

Phng php

Quy trnh

DUY L (Rationalism)
Cc nhn xt, gii thch hay kt lun phi da trn nhng suy lun logic.

THC CHNG (Empiricalism)

Cc nhn xt, gii thch hay kt lun phi c da trn cc quan st thc tin.
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II. NGHIN CU KHOA HC

nh ngha

C s

Phng php

Quy trnh

QUY NP (Induction)
Tin hnh tng qut ha da trn kt qu quan st ca mt s hu hn cc s kin c th.

SUY DIN (Deduction)

Da vo nhng nguyn l/ l thuyt tng qut c trc suy ra nhng kt qu c th khc.
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QUY NP

SUY DIN

Php suy din da trn cc l thuyt c sn xy dng cc gi thuyt. V Php quy np da vo cc quan st kim nh gi thuyt a ra.

KT HP

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L thuyt/ Nguyn l

Suy din

Kt lun/ Tng qut ha

Vn nghin cu

Cc gi thuyt

Quy np

Quan st thc tin

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II. NGHIN CU KHOA HC

nh ngha

C s

Phng php

Quy trnh

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Nhn dng v xc nh vn nghin cu Tm ti v suy lun t cc l thuyt hin c Hnh thnh cc gi thuyt Thu thp d liu t thc tin Phn tch d liu a ra kt lun khng nh hay bc b gi thuyt Qu trnh ny p dng cho hu ht cc ngnh KHXH, tuy c th xut hin di nhiu hnh thc khc nhau.

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H thng: Tnh hoch nh v t chc tt Khch quan: Kt qu khng ph thuc nh nghin cu Khoa hc: Tun th cc c s ca NCKH Qu trnh/ Phng php thc hin s bin minh cho kt qu tm c CC IM CT LI
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C s khoa hc ca phng php nghin cu Nghin cu QTKD (Business Research)

Qu trnh BR

BR v BES trong doanh nghip

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nh ngha:

Nghin cu QTKD l qu trnh ng dng cc phng php khoa hc nhm to ra nhng hiu bit hoc thng tin gip gii quyt cc vn trong qun l doanh nghip. (chi tit)
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Nghin cu qun tr kinh doanh l qu trnh bao gm cc hot ng c h thng, theo quy trnh khoa hc nhm thu thp, lu tr, phn tch v din dch d liu phc v cho nhu cu m t, gii thch, d bo trong qun l.
D LIU THNG TIN

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Lin quan n yu t con ngi Nhiu yu t (bin) tham gia vo bi ton/ h thng Tc ng gia cc bin phc tp v kh tng qut Cc phng php o c chnh xc kh thc hin Ngi quan st c th ch quan v b nh hng bi cc yu t hay l thuyt c trc C th c hiu ng b quan st Cc phng thc kim sot/ nh gi kh hu hiu
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Hoch nh kinh doanh tng qut

D bo quy m v xu hng th trng Nhn dng cc phn khc th trng nh gi tnh hnh v i th cnh tranh nh gi cung cu nh gi cu trc th trng nh gi uy tn ca Doanh nghip Tm hiu hnh vi/ thi / th hiu ca khch hng Phn tch v din dch d liu v xu hng th trng D bo doanh thu

Hoch nh chin lc/ hot ng chc nng Tip th, chin lc, cht lng, nhn s, sn xut, ti chnh, v.v..
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Thuc lnh vc khoa hc kinh t - x hi. Pht trin chm hn cc lnh vc Khoa hc t nhin.

Vit Nam?

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C s khoa hc ca phng php nghin cu Nghin cu QTKD (Business Research)

Qu trnh BR

BR v BES trong doanh nghip

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1
2 3 4 5

C s v s cn thit ca d n nghin cu
Xc nh mc tiu nghin cu

Xy dng m hnh/ h thng bi ton

Thit k nghin cu Thu thp d liu Phn tch v din dch d liu Bo co kt qu
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C s khoa hc ca phng php nghin cu Nghin cu QTKD (Business Research)

Qu trnh BR

BR v BES trong doanh nghip

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Ri rc

Ad hoc research

Tnh cht tnh hung Theo yu cu RQ c th

Management Information System

Cung cp thng tin u n, h thng v ph hp nhu cu

Management Decision Support System

MIS + Kh nng phn tch theo yu cu nh trc Phn tch WHAT - IF Mnh nht hin nay Ch ng bo thng tin c lin quan ti Doanh nghip ngh cch i ph
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Lin tc

Management Expert System

1.

Tho lun v xc lp quan h gia vn qun l v vn nghin cu Phn bit cc key terms:
1. 2. 3. 4. 5. Concept Construct Variable Deduction Induction Conceptual definition Operational definition Hypothesis Proposition Theory - Model
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2.

CONCEPT: A generally accepted collection of meanings or characteristics associated with certain events, objects, conditions, situations and behavior.

Classifying and categorizing objects or events that have common characteristics beyond any single observation create concepts.

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CONSTRUCT:

An image or idea specially invented for a given research or theory building purpose. We build construct by combining the simpler concepts, especially when the idea or image we intend to convey is not directly subject to observation.

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OPERATIONAL DEFINITION:

A definition stated in terms of specific testing or measuring criteria. These terms must have empirical referents.

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MODEL:

A representation of a system that is constructed to study some aspect of that system or the system as a whole. Model differs from theories in that a theorys role is explanation whereas a models role is representation.

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VARIABLES:

independent/dependent variables moderating variables

extraneous variables
intervening variables

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PROPOSITIONS:

A statement about concepts/constructs that may be judged as true or false if it refers to observable phenomena.

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HYPOTHESES:

When a proposition is formulated for empirical testing, we call it a hypothesis. Descriptive Hypothesis/Relational Hypothesis

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I CNG V NGHIN CU TRONG QUN TR KINH DOANH

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