Description

Conventional Messaging about Water in the United States: Most Americans, at least the 85% that obtain their freshwater supply from water utilities believe that: (1) freshwater is ubiquitous; (2) potable water is in infinate supply; and (3) freshwater is always immediately available - just turn on the tap. However, the reality is different: (1) freshwater is a scarce natural resource in dwindling supply; (2) supplying potable water is expensive; (3) few countries in the world are wealthy enough to run a 24/7 positive pressure system that enables one to “just turn on the tap” and sufficient water always flows.