Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
6Activity
0 of .
Results for:
No results containing your search query
P. 1
Maybelline Canada Facebook Ad Case Study

Maybelline Canada Facebook Ad Case Study

Ratings: (0)|Views: 6,843|Likes:
Published by Social Fresh

More info:

Published by: Social Fresh on Jun 18, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/16/2013

pdf

text

original

 
Étude de Cas FacebookAdvertising Case Study
 Alex Allard, Digital Marketing Manager, L’Oréal
Maybelline Canada
Company Background
Maybelline Canada is a brand within beautygiant L’Oréal and is the second-largest cosmeticsbrand in Canada, with products including lipstick,oundation, mascara and nail polish. Best known orits mascaras, with the popular Great Lash havingbeen on the market or over 40 years, Maybelline isan iconic name in Canada. Maybelline Canada alsoaims to be an accessible, un and trendy brand witha “New York attitude.” It has been experiencingdouble-digit growth recently and has taken anaggressive approach to gaining market share.
Objective
Maybelline Canada’s objectives in running a FacebookAds campaigns have been to create a “buzz” andattract more Facebook ans and customers rom its18- to 34-year-old target emale demographic. Thecompany was looking or more people who couldbecome ans o the Maybelline New York – CanadaFacebook Page. It also wanted to attract newconsumers o the brand’s products. Generating ansor the Page was important to the company’s desireor eedback rom and interaction with customers.The brand aims to appeal to all women in that agegroup and to communicate diversity and inclusivenessthrough a timeless yet contemporary image.
Approach
With the expertise o its advertising agency, MarketelMcCann Erickson, Maybelline Canada ran two dierenttypes o campaigns in the winter o 2010. The frst was
Facebook Executive Summary
Client:
 
Agency:
 
Objective:
Grow a Facebook an baseand encourage contest entries as away to promote engagement
Solution:
Oer contests and giveawaysas well as a teaser campaign or newlaunches, placed with targeted ReachBlocks, to build a broad communityo ans and customers in Canada
Key Lessons:
•One-dayReachBlockscanallocate
 advertising budgets efcientlywhile ensuring maximum impact
•FacebookAdscanhelpbrands
 build an bases o potentialcustomers as well as dynamiconline communities on Facebook
“We’re very happy with Facebook Ads’ capability to reachout fast and cost-effectively to our consumer targets.” 

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->