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Marketing

Marketing

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Published by Roshni Raj

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Published by: Roshni Raj on Jun 19, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Marketing MixPhysical Evidence
 Ashiq T.E(PA1105)Manish Pillai(PA1120)Rohit Sharma(PA1129)
 
M
The marketing mix is integral to building a new service or campaign or fundraising product. It also plays a central role inreviewing an existing product to make sure it is effective.In 1964 Neil Borden, a professor of advertising at HarvardBusiness School, said that building a product (good, service or idea) is a bit like baking a cake.The concept is simple. Think about another common mix - acake mix. All cakes contain eggs, milk, flour, and sugar.However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add moresugar!
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