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About the Company

About the Company

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Published by Zas Arora

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Published by: Zas Arora on Jun 19, 2012
Copyright:Attribution Non-commercial

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07/10/2013

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P&G:About the company
 
Procter & Gamble (P&G) is America’s biggest maker of household
products, with at least 250 brands in six main categories: laundry andcleaning (detergents), paper goods (toilet paper), beauty care (cosmetics,shampoos), food and beverages (coffee, snacks), feminine care (sanitarytowels) and health care (toothpaste, medicine).
P&G’s famous brands include Ariel, Pantene, Head & Shoulders,
Fabreze, Sunny Delight, and Oil of Olaz. About half of P&G's salescome from its top ten brands.P&G also makes pet food and PUR water filters and produces the soapoperas Guiding Light and As the World Turns. Finally, P&G produceschemicals. Today, P&G markets its products to more than five billionconsumers in 130 countries. The company has on-the-ground operationsin over 70 countries around the world, and employs more than 106,000
 people. Last year’s (2000) turnover equalled $37 billion [£25,6 billion]
 
 
Procter & Gamble (P&G) is America’s biggest maker of household
products
 
Founded in Cincinnati, Ohio in 1837.
 
Founded by William Procter (Candle maker from England) &James Gamble (Soap maker from Ireland).
 
Emphasizes over Product Innovation.
 
One of the very first organization to set up R & D department.
 
First one to step into direct sales in 1919.
 
Established first market research department in 1924.

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