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Mission and Vision

Mission and Vision

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Published by Zas Arora

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Published by: Zas Arora on Jun 19, 2012
Copyright:Attribution Non-commercial


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P & G:Mission and purpose
P&G’s Mission– 
to touch and improve lives, now and for generations tocome
is inspiring and pervasive. The Purpose is tightly and deliberatelylinked to our business and financial goals: P&
G’s Purpose inspires our 
strategic choices; it leads us to bigger and better innovation; it drivesbrilliant execution; and it compels us to make a difference in areas suchas sustainability and social responsibility not merely to be a goodcitizen, but more importantly, to create future opportunities to touch andimprove lives
and, in so doing, to keep our Company growing.The above lines are from the charter of the company which signifies thwvery purpose for which company was incorporated.It is powerful
 because it promotes a simple idea to improve the lives of the world’s
consumers every day. P&G grows by touching and improving more
consumers’ lives in more parts of the world...more completely. While
this statement defines our commercial opportunity, our culture reflectsthe broader opportunity of improving lives through and beyond ourbranded products and services.

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