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Engaging Tales in the Workplace (For Print)

Engaging Tales in the Workplace (For Print)

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Storytelling is the use of stories or narratives as a communication tool to value, share, and capitalize on the knowledge of individuals.
Storytelling is the use of stories or narratives as a communication tool to value, share, and capitalize on the knowledge of individuals.

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Published by: ADB Knowledge Solutions on Jun 19, 2012
Copyright:Attribution Non-commercial No-derivs

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09/05/2014

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Organization, People, Knowledge, and Technology for Learning
OLIVIER SERRAT
 
Principal Knowledge Sharing and Services SpecialistKnowledge Sharing and Services CenterRegional and Sustainable Development DepartmentAsian Development Bank
 
1
Organization, People, Knowledge, and Technology for Learning
THE WHY OF BUSINESSNARRATIVETHE HOWOF BUSINESSNARRATIVE
Storytelling in the workplace is the use of stories or narrativesas a communication tool to value, share, and capitalizeon the knowledge of individuals.
STORYTELLING
•Enablesarticulationofemotionalaspectsandfacts,
 and allows expression of tacit knowledge
•Helpscelebrateaccomplishmentstoachieveaheightenedsense
 of personal identity and self-continuity
•Increasesthepotentialformeaningfulknowledgesharing•Augmentsthelikelihoodthatlearningwilltakeplace
 
andbepassedon
STORYTELLING
•Makesabstractconceptsmeaningful•Helpsconnectpeopleandideas•Inspiresimaginationandmotivatesaction•Allowsdifferentperspectivestoemerge•Createssense,coherence,andmeaning•Developsvaluabledescriptionsofsituationsinwhichknowledge
 is applied and solutions are found
•Examinesorganizationalvaluesandculture•Communicatescomplexmessagessimply•Operateseffectivelyinnetworks•Inspireschange
 
2
Organization, People, Knowledge, and Technology for Learning
THE WHENOF BUSINESSNARRATIVETHE TARGETINGOF ENGAGING TALES
STORYTELLING IS USED TO
•Identifyandexchangelearningepisodes•Explorevaluesandinspirepeopletowardthepossibilityofchange•Enrichquantitativeinformationwithqualitativeevidence•Makeoutconnectionsandcreatecommonpurpose•Improvetheeffectivenessofstrategicdecisions
Instrumental,transmissive,andnarrativereminiscencemightbeconsideredagain
 in performance without practice.
—Olivier Serrat 
If Your Objective is ToYou Will Need a Story That
Spark Action
Describeshowasuccessfulchangewasimplementedinthepast,butallowslistenerstoimaginehowitmightworkintheirsituation
Communicate whoyou are
Provides audience-engaging drama and reveals some strength or
vulnerabilityfromyourpast
Transmit values
Feelsfamiliartotheaudienceandwillpromptdiscussionabouttheissuesraisedbythevaluesbeingpromoted
Foster collaboration
Movinglyrecountsasituationthatlistenershavealsoexperiencedandthatpromptsthemtosharetheirownstoriesaboutthetopic
Tame the grapevine
Highlights,oftenthroughtheuseofgentlehumor,someaspectofarumorthatrevealsittobeuntrueorunlikely
Share knowledge
Focuses on mistakes made and shows in some detail how they werecorrected, with an explanation of why the solution worked
Lead people intothe future
Evokesthefutureyouwanttocreatewithoutprovidingexcessivedetailthatwillonlyturnouttobewrong

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