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Proyecto Final de Marketing

Proyecto Final de Marketing

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Published by Danny Gallardo

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Published by: Danny Gallardo on Jun 20, 2012
Copyright:Attribution Non-commercial

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09/24/2013

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2012
DANNY GALLARDO
 –
BYRON GODOYUNIVERSIDAD INTERNACIONAL DELECUADOR20/06/2012
PROYECTO DE MARKETING OPERATIVO
 
 
UNIVERSIDAD INTERNACIONAL DEL ECUADOR MARKETING OPERATIVODANNY GALLARDO 2012-06-20BYRON GODOY
Contenido
 
PRECIO ....................................................................................................................................... 13Factores Internos .......................................................................................................................... 13Objetivos de la Mercadotecnia ................................................................................................. 13Factores externos .......................................................................................................................... 13Oferta y demanda ..................................................................................................................... 13Percepción, Valor y Precio ............................................................................................................ 13Valor de compra: ....................................................................................................................... 13Valor de uso: ............................................................................................................................. 13Valor psicológico: ...................................................................................................................... 13Valor final: ................................................................................................................................. 13PRECIOS DE PENETRACION ........................................................................................................... 14DESCUENTOS Y COMPENSACIONES. ............................................................................................. 14FIJACION PROMOCIONAL DE PRECIOS. ......................................................................................... 14

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