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Impact of Tv Advertisement of Pepsi Company Mba Marketing Project Report

Impact of Tv Advertisement of Pepsi Company Mba Marketing Project Report

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Impact of Tv Advertisement of Pepsi Company Mba Marketing Project Report
Impact of Tv Advertisement of Pepsi Company Mba Marketing Project Report

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Published by: Babasab Patil (Karrisatte) on Jun 20, 2012
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06/09/2013

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Impact of TV advertisement
EXECUTIVE SUMMERY
This project report is on the “Impact of advertisement (Pepsi TV promo add)”onretailer to know about the awareness about the advertisement. The project wascarried in Mysore with sample size of 200 retailers.There are two variables dependent and independent variables:Dependent variable: Sales is dependent variable because when advertised properlythe consumers are induced. Awareness is also related to sales because if the retailersare aware of the advertisement they can confront about the benefits to the consumers.Independent variable: Here independent variable is advertisement.Therefore the project is done to check the awareness level of the advertisement amongthe retailers.
 BABASAB PATIL
MARKETING PROJECT REPORT MBA 1
 
Impact of TV advertisement
INTRODUCTION
 
The project was started from May 15
th
to July 15
th
2006 for Pepsi Co India.It was done in Mysore.The project was carried out due to the criteria of the university after thecompletion of M.B.A. second semester.The main objective of this in-plant training was to get an exposure to the workingenvironment in an organization. This was an opportunity for us to relate conceptslearnt by us to the practical application in the organization.This in-plant training provided us in interacting with the highly experiencedmanagers and to improve our practical knowledge.
 BABASAB PATIL
MARKETING PROJECT REPORT MBA 2
 
Impact of TV advertisement
ABOUT THE PLACE WHERE THE PROJECT WAS DONE
 
Mysore city is at 770m above sea level and 140 kms from Bangalore. It isalso known as the City of Palaces, Mysore retains a quaint charm that never fails toenchant. It is situated in the southern part of the Deccan Plateau. From ancient times,this district has played a significant role in the history of South India.Mysore District is a popular tourist destination, offering several attractions rangingfrom the royal Splendour of Mysore City and its fabulous Dasara Festival to exquisitetemples, pilgrimage Centers and scenic spots.Mysore today, is a pleasant city with an old world charm, contributed by itsbroad shady avenues, well laid out gardens, fine buildings and a salubrious climate.
 
 BABASAB PATIL
MARKETING PROJECT REPORT MBA 3

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