THE TATA GROUP

Lakshmi M MBA-FT-S2,SMS,CUSAT

Contents
TATA Group Leadership with trust Business Sectors International Operations Tata Companies Mergers and Acquisitions Profile Analysis Current Strategies Conclusion

TATA Group Leadership with trust

Founder of Tata Group

Indian entrepreneur and industrialist
Jamsetji worked in his father's company until the age of 29. In 1869, he acquired a bankrupt oil mill in Chinchpokli, converted it into Alexandra Mill. Thereafter he set up a cotton mill in Nagpur in 1874. He christened it Empress Mill Biography For the Love of India: The Life and Times of Jamsetji Tata by R M Lala

Jemsetji Tata (3 March 1839 19 May 1904)

The TATA Group

Business Sectors
Information technology and communications Engineering products and services Materials Services Energy Consumer products Chemicals
The Tata Group

International Operations
AFRICA ASIA PACIFIC CHINA EUROPE MIDDLE EAST NORTH AMERICA SOUTH AMERICA UNITED KINGDOM

Tata companies
Advinus Therapeutics Casa Dcor CMC Computational Research Laboratories Drive India Enterprise Solutions e-nxt Financials Hispano Carrocera Hooghly Met Coke and Power Company Indian Hotels Indian Steel and Wire Products Infiniti Retail Jaguar Land Rover JAMIPOL Jamshedpur Utilities and Services Company Landmark mjunction services NatSteel Holdings Nelco

Nelito Systems Powerlinks Transmission Rallis India Roots Corporation Taj Air TAL Manufacturing Solutions Tata Advanced Materials Tata Advanced Systems Tata Africa Holdings Tata AG Tata AIG General Insurance Tata AIG Life Insurance Tata Asset Management Tata AutoComp Systems Tata BlueScope Steel Tata BP Solar Tata Business Support Services Tata Capital

Tata companies (contd. )

Tata Ceramics Tata Chemicals Tata Chemicals Europe Tata Chemicals Magadi Tata Chemicals North America Tata Communications Tata Consultancy Services Tata Consulting Engineers Tata Cummins Tata Daewoo Commercial Vehicle Company Tata Elxsi Tata Financial Services Tata Global Beverages Tata Housing Development Company Tata Industrial Services Tata Industries Tata Interactive Systems Tata International Tata International AG Tata Investment Corporation Tata Limited Tata Metaliks Tata Motors Tata Motors European Technical Centre Tata NYK Tata Petrodyne Tata Pigments Tata Power Tata Power Delhi Distribution Tata Power Trading Tata Precision Industries Tata Projects Tata Quality Management Services Tata Realty and Infrastructure Tata Services

Tata companies (contd. )

Tata Sky Tata Sons Tata Sponge Iron Tata Steel Tata Steel Europe Tata Steel KZN Tata Steel Processing and Distribution Tata Steel Thailand Tata Strategic Management Group Tata Technologies Tata Teleservices Tata Teleservices (Maharashtra) Tatanet Tayo Rolls Telco Construction Equipment The Tinplate Company of India Titan Industries TKM Global Logistics TM International Logistics Trent TRF TRL Krosaki Refractories Voltas Westland

Mergers and Acquisitions

Tata company Acquired company Campton Place Hotel Ritz-Carlton hotel
Starwood group (W Hotel)

Country
US

Stake acquired

Value
$58 million

Year
Apr-07

US

$170 million

Nov-06

Indian Hotels

Sydney

100 per cent (wholly-owned) Management contract

$29 million

Dec-05

The Pierre

US

Jul-05

Regent Hotel (renamed Taj Lands End)

India

Effective 100 Rs450 crore per cent stake

Sep-02

Mergers and Acquisitions

Tata company Acquired company Country British Salt UK Stake acquired 100 per cent (wholly-owned) Value 93 million (approximately Rs650 crore) Year Dec-10

General Chemical Industrial Products (now Tata US Chemicals North America)

100 per cent stake

Jan-08

Brunner Mond (now Tata Chemicals UK Europe) Tata Chemicals Brunner Mond (now Tata Chemicals Europe)

63.5 per cent

Rs508 crore

Dec-05

Rs290 36.5 per cent crore Mar-06

Indo Maroc Phosphore SA (IMACID)

$38 million Morocco Equal partner (Rs166 crore) Mar-05

Hind Lever Chemicals

India

Amalgamation

Jun-04

Mergers and Acquisitions

Tata company Acquired company Country Citigroup Global Services US Stake acquired 100 per cent Value $512 million Year Dec-08 Tata Infotech India Feb-06

Comicrom

Chile

Nov-05

Pearl Group

UK

Structured deal

Oct-05

Tata Consultancy Services

Financial Network Services

Australia

Oct-05

Phoenix Global Solutions

India

Mar-04

Aviation Software Development Consultancy India (ASDC)

India

Mar-04

Airline Financial Support Services

India

Jan-04

Mergers and Acquisitions

Tata company
Trent Acquired company Landmark

Country
India

Stake acquired Value

76 per cent $24.09 million (Rs103.60 crore)

Year
Aug-05

Hewitt Robins International Dutch Lanka Trailer Manufacturers

UK

3 million

Apr-10

TRF

Sri Lanka

51 per cent

$8.67 million

Jul-09

York Transport Singapore Equipment (Asia) Rohini Industrial India Electricals

51 per cent stake

Oct-07

Voltas

51 per cent

Rs62 crore

Aug-08

Mergers and Acquisitions

Tata company
Rallis India (through Tata Chemicals) Tata Autocomp Systems Tata Industries Acquired company Metahelix Life Sciences

Country
India

Stake acquired Value

53.5 per cent Rs99.5 crore

Year
Dec-10

Wndsch Germany Weidinger Indigene Pharmaceuticals US Inc

Euro7 million

Sep-05

<30 per cent

Jul-05

Tertia Edusoft Gmbh Tata Interactive Tertia Edusoft AG Tata Metaliks

Germany

90 per cent

Jan-06

Switzerland

90.38 per cent 100 per cent Rs115 crore (wholly-owned) Jan-06

Usha Ispat, Redi India Unit

TATA GROUP PROFILE ANALYSIS

Introduction- bird's-eye view

The 134-year-old Tata Group, with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's Largest private-sector employer. Its biggest taxpayer, and its greatest foreignexchange earner.

Introduction- Culture and Values

Integrity Understanding Excellence Unity Responsibility.

The groups policy is to serve the value to the community they serving, its not necessarily in India only

Vision, Mission & Values

Mission: to be a competitive value provider in international business Group companies and all our partners. Vision: Creating brand awareness in new geographies, and grow our businesses commercially and strategically in regions.
The groups policy is to serve the value to the community they serving, its not necessarily in India only

The Tata Group BCG Analysis

Automobile Tea Chemicals Technology Consultancy Engineering Service Composites

BCG
Power Steel Oil & Gas

Information Systems

Communication

The Tata Group SWOT Analysis

Experience Micro Environment Business Model Resource & Capabilities Culture SWOT Exports New Products New Markets Acquisitions and Mergers Free Market Low barriers Globalization of Economy Value Chain Distribution Macro Environment

Current Strategies
Expending globally (globalization strategy) Acquiring other companies in different countries acquiring other companies in different countries Maintain the cost of raw materials as lowest as possible and to achieve the lowest cost of final products Invested a huge amount in R&D in order to achieve the highest development.

Conclusion
Tata only rebrands its acquisitions when it is clear that such a rebranding will add value. A look at the groups performance, even through a deep recession, suggests the pragmatic approach has worked. A hybrid strategy seeks simultaneously to achieve differentiation and a price lower then that of competitors.

Resources
Tata Group - http://www.tata.com Wikipedia - http://en.wikipedia.org/wiki/ Wordpress : http://www.wordpress.com/

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