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02 Contextualization Telecommunication

02 Contextualization Telecommunication

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Published by Alex

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Published by: Alex on Jan 10, 2008
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06/16/2009

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Contextualization Telecommunication 09/01/200814:02:00
Why study telecommunication
 Telecommunication a vital infrastructure for reception andexpression of ideas and information
Pervasive presence in our lives
o
Average American watches more than 4 hours TV per day &75% listen to the radio daily
o
Why?
Diversion, enrichment and surveillance
Public may not car about how they receive information, but they docare about programming, services, access and prices
Complex, unique industry, technology, commercial structures andoperations, regulation, programming & ratingsBroadcasting Defined
“to send out sound and pictures
by means of radio waves
for
reception by general public
how is broadcasting different from cable TV, DBS, telephony and theinternet?
 Telecommunication and the internet
What does it mean?
o
Move beyond old forms of TV and Radio to include webcasts,podcasts, video on demand, video streaming and “me”personalization/customization of interactive media viabroadband (high-speed Net)
Convergence
o
 Technological
o
Market (consolidation)
Who are the players?
Expanding career horizons
 
09/01/2008 14:02:00

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