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2974. Sales and Distribution System at Hyundai & Tata Motors

2974. Sales and Distribution System at Hyundai & Tata Motors

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Published by Anup Bajpai
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Published by: Anup Bajpai on Jun 20, 2012
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06/20/2012

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Dissertation
ON
SALES AND DISTRIBUTIONSYSTEM AT
SUBMITTED TOSUBMITTED BYMR. ADARSH ARORAAFZAL LODHIFaculty GuideB.Com (H)Enr. No.A3104608040
AMITY COLLEGE OF COMMERCE & FINANCEAMITY UNIVERSITY, UTTAR PRADESH
 
 
ACKNOWLEDGEMENT
I acknowledge the sincere assistance provided to me from several rather unexpectedquarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole heartedattempt would be made nevertheless, least I be branded ungrateful.I am very thankful to
Mr. AdarshArora, Faculty Guide, ACCF, AmityUniversity, Noida, U.P.
for her valuable guidance and support at all time.
AFZAL LODHI
 
 
 
EXECUTIVE SUMMARY
The automotive industry is an extremely reliable indicator of economicgrowth; quite obviously, its growth boosts the economy’s performance.In this report we study how two big players in the Indian automotivesector, namely
TATA Motors and Hyundai Motors India
manage their sales and distribution system, the pace of growth we had mentioned earlier led us to select this sector and these companies as they are among the bestperformers.While one company was a truck manufacturer until the early ninetiesand the other a late entrant in the mid nineties as a subsidiary of a KoreanIndustrial conglomerate. We felt there would be a big diversity between boththese companies in the distribution and sales, diversity in the form of modelsand structures.Part A of the project is data collated from mainly secondary sourcesbut it serves as the groundwork, giving the reader a good idea of thecompany we are studying. Part B has all the data and findings we have

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