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  • The Death of The Economy and How Advertisers Cope.

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    gautam.ramdurai
    38 views14 pages
    A quick look on the advertising themes during a recession - have used the 5 stages of grief as a metaphor.

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    The death of the economy and how advertisers cope.

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    A quick look on the advertising themes during a recession - have used the 5 stages of grief as a metaphor.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    38 views14 pages

    The Death of The Economy and How Advertisers Cope.

    Uploaded by

    gautam.ramdurai
    A quick look on the advertising themes during a recession - have used the 5 stages of grief as a metaphor.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    The death of the economy

    and
    how advertisers cope.

    A quick look at advertising


    themes during recession
    What do you do when someone is dying?
    Say…the economy

    You grieve…
    But, there are ways to cope with grief,
    with the recession and the grief
    brought on by recession…

    …through the 5 stages of grief


    DENIAL

    this isn't
    happening
    to me!
    DENIAL
    ANGER

    why is
    this
    happening
    to me?
    ANGER
    BARGAINING

    I promise
    I'll be a
    better
    person
    if...
    BARGAINING
    DEPRESSION

    I don't
    care
    anymore
    DEPRESSION
    ACCEPTACE

    I'm ready
    for
    whatever
    comes
    ACCEPTACE
    The recession can hurt you only so much.
    The rest of the damage is self-afflicted.

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