The Only Event Focusing
on Web 2.0 and it\u2019s
Impact on Pharmaceutical
Bayer HealthCare Pharmaceuticals Inc.
Bayer Schering Pharma
Johnson & Johnson
American Cancer Society
Marketing Technology Solutions
Pharma Marketing News
Sermo (Online Physician\u2019s Community)
Accelerating to the Next Generation o\ue001
Marketing with Web 2.0, Consumer Generated
Content, Social Media and much more!
Death o\ue001 the One-o\ue000 : Collaboration With Cross Functional Teams to Build Breakthrough On-Line Applications Spanning the Entire Global Organization
The Basics o\ue005 Web 2.0:
A Primer on the Revolution\ue004
ary Components that Have
Between Key Stakeholders
Measuring the Value:
Goals and E\ue006pectations\ue004How
to Gauge the New eMarketing\u2019s
Impact on Your Bottom Line
\u2022 Panel Discussion: The Future o\ue005 Marketing: Where \u201ce\u201d is indistinguishable \ue005rom the Old Channels
\u2022 Understanding Online Communities: The Physician/Patient Perspective
\u2022 A Discussion o\ue005 the Vision o\ue005 Digital as it Pertains to the Customer E\ue006perience
\u2022 Creating Synergy with Public Relations and eMarketing to Deliver a Real Impact
Digital Pharma takes the \u201ce\u201d \ue001or Electronic
and pushes it \ue001orward into the Digital Era.
This event strives to bring the industry into
the next generation o\ue001 marketing, sales,
This con\ue001erence is designed \ue001or pro\ue001essionals \ue001rom
pharmaceutical, medical device and biotech companies
with responsibilities in the \ue001ollowing areas:
\u2022 Marketing & Sales
\u2022 Digital Marketing
\u2022 Relationship Marketing
\u2022 Integrated Solutions
\u2022 Advertising & Promotion
\u2022 Brand Management
\u2022 Product Management
\u2022 Internet Communications
\u2022 In\ue005ormation Technology
\u2022 In\ue005ormation Systems
\u2022 Strategic Planning
\u2022 Project Management
\u2022 Special Projects
\u2022 Customer Service
\u2022 Privacy O\ue002cers
\u2022 Regulatory A\ue003airs
We have never been so excited about a conference in all the years that we have been working in this industry. It seems that we are catching the wave just as it is cresting, and we look for- ward to riding it with all of you. Make no mistake-the internet is nothing new, but the industry needs to explore more fully the phenomenon known as Web 2.0, and all its implications for communicating with patients and physicians. Pharma Marketers do not need yet another \u201ceConference\u201d that raises the same old points and takes the same approach year after year. Digital Pharma is a second generation conference for a new era of the most powerful communications tool ever cre- ated. This event will help breath life into a topic that is now so \ue000rmly entrenched in Pharma that the terms \u201ceMarketing\u201d and \u201cInternet\u201d are rapidly disappearing from job titles. We can no longer differentiate the \u201ce\u201d from traditional marketing. They are one and the same. The silos have been broken. Pharma has been slow to adapt to new trends and technologies, and rightfully so, as it needs to be cautious. However, things are now moving fast and marketers are ready for a conference that embraces the most cutting edge developments and puts them in the spotlight.
Digital marketers can contribute to their companies\u2019 success in ways that go \ue005ar beyond the Internet, and \ue005ar beyond Marketing. Our unique skills and positioning mean unique insights and opportunities, and we have an obligation to leverage them \ue005or the good o\ue005 the company.
\u2022 Le a r n Why Co m p a n i e s Lo o k to Te c h n o l o g y to S o l ve H u m a n Pro b l e m s
\u2022Understand the Risks and Bene\ue000ts o\ue005 this Habit
\u2022 R e co g n i ze t h e S i g n s i n Yo u r O w n O rg a n i z at i o n
\u2022 Le a r n How to He l p S o l ve yo u r Co m p a n i e s St i c ki e s t Pro b l e m s a n d D e l i ve r S u cce s s \ue005 u l D i g i t a l
\u2022 What are Social Networking Sites? How do they Work? Why are they the Most Signi\ue000cant
Development in Healthcare Communications in the Past 50 Years?
\u2022 Back to the Basics: The Anatomy o\ue005 a Blog and its Place in Health 2.0
\u2022 Understanding Consumer Generated Content and how it Impacts the Dialogue Between
Patients, Physicians & Pharma
With so many new ways to present your product bene\ue000ts, you need to know what to e\ue006pect \ue005rom your investment. Learn How Digital Targeting Strategies Can Help You Be More E\ue002cient With Marketing Spend. This interactive workshop will allow you to e\ue006change ideas and teach
you how to convert common measures into meaning\ue005ul business metrics.
\u2022 Allocation O\ue005 Digital Pharma Budgets: Determining Which Interactive Mediums Have The
Largest Impact On Your Brands and How to Add Incremental Value Through Integration to
\u2022 Test to Prove the Concept and Prepare to Scale\ue004Will it Provide the ROI necessary to Forever
Alter Media Spend?
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