Apple’s ultra-compact product and packaging designs lead the industry in materialefficiency. Reducing the material footprint of a product helps maximize shippingefficiency. It also helps reduce energy consumed during production and material wastegenerated at end of life. The chart below details the materials used in the iPhone 3G.
Material Use for iPhone 3GPackaging
iPhone 3G’s packaging is almost entirely recyclable and its retail box is made primarilyfrom biobased materials, including fiberboard containing 90% post-consumer recycledcontent. In addition, the iPhone 3G’s packaging is extremely material efficient, allowingmore units to be transported in a single shipping container. The following table detailsthe materials used in iPhone 3G’s packaging.
Packaging Breakdown for iPhone 3G
MaterialRetail boxRetail andshipping box
Paper (corrugate, fiberboard)192 g302 g Thermoformed polystyrene20 g20 gOther plastics6 g6 g
Apple has long taken a leadership role in restricting harmful substances from itsproducts and packaging. As part of this strategy all Apple products comply with thestrict European Directive on the Restriction of the Use of Certain Hazardous Substancesin Electrical and Electronic Equipment, also known as the RoHS directive. Examples of materials restricted by RoHS include lead, mercury, cadmium, hexavalent chromium, andPBB and PBDE brominated flame retardants (BFRs). iPhone 3G goes even further thanthe RoHS Directive by incorporating the following more aggressive restrictions:• Mercury-free display• Majority of PCB laminates, enclosure parts, are free of brominated flame retardants(BFRs) and all internal cables, headphones, and USB cables are free of polyvinylchloride (PVC)
2iPhone 3G packaging volume is optimized forthe specific country in which it is sold. Forcountries that use a smaller power adaptersuch as Canada, United States, and Japan, thepackaging volume is 30% less than packagingvolume of iPhone 3G sold in the UK, whichrequires a larger power adapter.
System battery: lithium-ion polymerFree of lead, cadmium, and mercury incompliance with EU directive 98/101/EC
Stainless Steel, 30 gDisplay, 12.5 gBattery, 22 gPlastic, 19 gCircuit boards, 19.5 gGlass, 26 gOther 4 g