Most codes o conduct read like rule books, telling us what we can and cannotdo. Not this one. We respect your ability to make good decisions. Avery Dennison’s Code o Conduct is built on our leadership principles andreects a belie that there is no conict between playing to win and being values-based. It’s designed to encourage an ongoing dialogue about the choices wemake every day, and to help us make great decisions. As we take bolder actions in a more complex business world, we can use thisCode o Conduct to help us make decisions that are inspired, intelligent … andethical. This mindset gives us a competitive advantage and sets us apart as acollection o diverse individuals, as an employer and as a corporate citizen.I joined Avery Dennison out o graduate school because it elt like a place whereI could make things happen. That entrepreneurial spirit is still one o the very bestthings about our company, and the Code o Conduct will help keep that spirit alive.I encourage you to use the Code and our other Values and Ethics tools to makeyour mark.
Dean A. Scarborough
Chairman, President and Chief Executive Ofcer
Welcome to a new approach to theCode o Conduct.