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Chapter 7 Social Media Usability

Chapter 7 Social Media Usability

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Published by Ruth Baker
The New NixonMcInnes Ebook - 'A guide to Social Media Usability'

Hello from NixonMcInnes.

We have released a new eBook:

Social media usability, the great and the good

- Why usability is important
- The fundamentals of social media usability
- Top social media usability tips for you

Find out how to nurture your users and make them love you back by adopting a great social media usability strategy.

Download the new eBook and past chapters now at http://www.nixonmcinnes.co.uk/ebooks.

Happy reading!

If you have an urgent enquiry or want to have an initial conversation over the phone, please contact Ruth Baker, Marketing Co-ordinator directly on 01273 648315.

Regards from,

NixonMcInnes
01273 648301
The New NixonMcInnes Ebook - 'A guide to Social Media Usability'

Hello from NixonMcInnes.

We have released a new eBook:

Social media usability, the great and the good

- Why usability is important
- The fundamentals of social media usability
- Top social media usability tips for you

Find out how to nurture your users and make them love you back by adopting a great social media usability strategy.

Download the new eBook and past chapters now at http://www.nixonmcinnes.co.uk/ebooks.

Happy reading!

If you have an urgent enquiry or want to have an initial conversation over the phone, please contact Ruth Baker, Marketing Co-ordinator directly on 01273 648315.

Regards from,

NixonMcInnes
01273 648301

More info:

Published by: Ruth Baker on Jan 06, 2009
Copyright:Attribution Non-commercial

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05/25/2012

 
21-22 Old SteineBrighton BN1 1ELt. 0845 345 3462f. 0845 345 3463www.nixonmcinnes.co.uk
this is a guideto social mediausability for
 
02chapter seven:
 social media and usability for marketers
What’simportantaboutusability?
When we make something onthe web, we generally wantlots of people to use it - andto enjoy using it.If they don’t enjoy theexperience they are unlikelyto come back – unlessthe service provided isabsolutely essential and hasno competitors.Hmm, unlikely.
Traditional usability measuredthings like speed o use, easeo remembering where to ndsomething, how oten errors weremade and overall user satisaction.These are valid measurements orsome websites but are inappropriateor socially driven onlineexperiences.Social spaces don’t necessarilyexpect participants to nd andunderstand everything immediately.Instead, we encourage usersto spend more time with us bymaking them eel welcome and bysupporting play and exploration.User satisaction is still vital butwith so many new tools around issatisaction enough? We want love!
“User satisfaction is vital but with somany new tools around is that enough?We want love!”
 
03chapter seven:
 social media and usability for marketers
There is no 100% guaranteedsolution of how you can makeusers love whatever you’reoffering but we can usuallymake an educated guess asto how to make it great*.
 Although the products and servicesaround us change all the time,human nature does not - we stillapproach new situations dierentlyto those that we know, we still wantto eel supported and will always getrustrated when things don’t go aswe expect them to. So by applyingwhat we know about humanpsychology and behaviours onand ofine, we can guess what willsatisy our users - and then test ourtheories and make improvements.
*though as Nassim Nicholas Taleb exploresin his book ‘Black Swan’ sometimesthe most unexpected solution will bethe most successul.
How tonurturelove
Good vs great usability
Good usability allows an ‘average’ user todo whatever we want them to do withoutbecoming frustrated.Great usability will allow a user to do whatthey want to do and get excited about it;they will talk to their friends about youand engage with you regularly, creating afantastic positive buzz around a companyor product.
Classic usability
 As in lie, every web user hashad dierent experiences whichinfuence what they expect romuture ones. As these are unlikelyto be the same as yours or mine,how can we try to meet theirexpectations or know whenwe have exceeded them?
Know your users
 As a starting point, try to nd anyinormation you might already holdabout your target audience - lookor market research, interviews,previous usability tests or pollresults (these don’t have to beweb related). I you don’t have thisinormation, approach the memberso your team that have most contactwith your users and mine them orinormation and o course, ask theusers themselves through on-sitesurveys, ocus groups, usabilitytests – whatever is most appropriateto your needs.The more knowledge you haveo your users, the more thewhole team can let go o theirpreconceptions and empathisewith them. This empathy can thenbe used to develop and evaluateoptions or solutions that willgenuinely motivate andreward users. This empathy canthen be used to develop andevaluate solutions that will genuinelymotivate and reward users.

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