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FEDERALCOURTOFAUSTRALIA
AustralianCompetitionandConsumerCommissionvApplePtyLimited[2012]FCA646
Citation:AustralianCompetitionandConsumerCommissionvApplePtyLimited[2012]FCA646Parties:AUSTRALIANCOMPETITIONANDCONSUMERCOMMISSION
v
APPLEPTYLIMITED(ACN002510054)andAPPLEINC
VIn
271of2012ilenumber:Judge:BROMHI!;RG
J
Dateofjudgment:21June2012Catchwords:TRADEPRACTICES-
AustralianConsumerLaw
s33-conductliabletomisleadthepublicastoacharacteristicofagood-misleadingrepresentationastocompatibility-
AustralianConsumerLaw
s224-impositionofpecuniarypenalty-agreedpenalty-relevantconsiderationsinassessingwhetheragreedpenaltyisappropriate.Legislation:
AustralianConsumerLaw,
Schedule2tothe
CompetitionandConsumerAct2010
(Cth)ss33,224(1),224(2),224(3)Casescited:
AustralianCompetitionandConsumerCommission
v
HarveyNormanHoldingsLimited
[2011]FCA1407
AustralianCompetitionandConsumerCommission
v
TPGInternetPlyLtd(No
2)[2012]FCA629
NWFrozenFoodsPlyLtd
v
AustralianCompetitionandConsumerCommission
(1996)71FCR285
AustralianCompetitionandConsumerCommission
v
SingtelOptusPlyLtd
(No
4)
[2011]
FeA
761
Single
I
OptusPtyLtd
v
AustralianCompetitionandConsumerCommission
[2012JFCAFC20
AustralianCompetitionandConsumerCommission
v
SMSGlobalPlyLtd
[2011]FCA855
AustralianCompetitionandConsumerCommission
v
GourmetGoody'sFamilyRestaurantPtyLtd
[2010]FCA1216
AustralianCompetitionandConsumerCommission
v
ABBTransmissionandDistributionLtd(No
2)
(2002)190ALR169
MinisterforIndustry,TourismandResources
v
MobilOilAustraliaPtyLtd
[2004]FCAFC72
 
Dateofhearing:Place:Division:Category:Numberofparagraphs:CounselfortheApplicant:SolicitorfortheApplicant:CounselfortheFirstRespondent:SolicitorfortheFirstRespondent:-2-
PonziovB&PCaelliConstructionsPlyLtd
(2007)158FCR543
Hills
v
Sutton
[2007JFCA2033
WellsvLocarnoManagementPlyLtd
[2008JFCA1034
AlfredvConstruction,Forestry,MiningandEnergyUnion
[2011JFCA556
AustralianBuildingandConstructionCommissionervConstruction,Forestry,MiningandEnergyUnion
[2012JFCA189
FairWorkOmbudsman
v
TigerTelcoPlyLtd(inliq)
[2012JFCA479
AustralianCompetitionandConsumerCommission
v
RuralPressLtd
[2001]FCA1065
AustralianCompetitionandConsumerCommissionvLeahyPetroleumPlyLtd(No
3)(2005)215ALR301
AustralianCompetitionandConsumerCommission
v
TelstraCorporationLtd
(2010)188FCR2388June2012MelbourneGENERALDIVISIONCatchwords53MrCGolvanSCwithMsRBrezziAustralianGovernmentSolicitorMrAArchibaldQCwithMrPAnastassiouSCandMrJSlatteryClaytonUtz
 
INTHEFEDERALCOURTOFAUSTRALIAVICTORIADISTRICTREGISTRYGENERALDIVISIONVID271of2012BETWEEN:AUSTRALIANCOMPETITIONANDCONSUMERCOMMISSIONApplicantAND:APPLEPTYLIMITED(ACN002510054)FirstRespondentAPPLE
INC
SecondRespondentJUDGE:DATEOFORDER:WHEREMADE:BROMBERGJ21JUNE2012MELBOURNETHECOURTDECLARESASFOLLOWS:1.Thefirstrespondent("Apple")didbetween8March2012to12May2012,byuseoftheproductdesignator"iPadwithWiFi
+
40"
ineachofthefollowingways:(i)onlineonApple'swebpageattheURL
andotherwebpageslinkedtothatwebpage,andontheAppleonlinestoreattheURL
(ii)
insignagecontainedondemonstrationunitsofiPadsatretailstoresoperatedbyApple;(iii)inpromotionalandmarketingmaterialprovidedtoAppleresellersbyApple,foruseinretailstoresoperatedbythoseresellers;and(iv)inpromotionalandmarketingmaterialsubjecttothecontrolofAppleonwebsitesoperatedbyreseUersofApple,impliedlyrepresentthatan"iPadwithWiFi
+
40"
("theDevice")couldconnectdirectlytotheTelstraLTEmobiledatanetworkinAustralia,whichitcouldnotdo,andthereby,ineachcase,engagedinconductthatwasliabletomisleadthepublicastoacharacteristicoftheDevice,incontraventionofs33ofthe
AustralianConsumerLaw,
beingSchedule2ofthe
CompetitionandConsumerAct2010
(Cth).
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