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Thinking Highways North America March 2007

Thinking Highways North America March 2007



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Published by Thinking Highways
Thinking Highways North America March 2007
Thinking Highways North America March 2007

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Published by: Thinking Highways on Jan 07, 2009
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Volume 2
Issue 1
April/May 2007
Amy Zuckerman and Al Gullonexamine transportation’s role inour changing climatePUBLIC LIABILITY
Phil Tarnoff wonders if we aredoing enough to cure thehighway fatality pandemic
GNSS goes back to school
Yuka Gomi, Rick Weiland andValerie Shuman’s guide to ITS fallacies
The plus-points of collocated TMCs
Advanced transportation managementpolicystrategytechnology financeinnovationimplementation integrationinteroperability
 A dynamic industry requires dynamic solutions—extremely flexible options that can change whenyour needs change,quickly and efficiently.Options that are precise,upgradable,and able to work with legacyelements and emerging technologies.By deploying the
products either individuallyor in tandem,you’ll soon realize lower life cycle costs,increased accuracy and increased reliability.
 To see how well we can fit into your environment,
contact Eric Carr,eric.carr@osi-ls.com today.
is a product line of OSI LaserScan focused on the development and deployment of sensor and system solutions for the toll and traffic management markets worldwide.
is a registered trademark of Diamond Consulting Services Ltd.
Vehicle SeparationAxle CountingVehicle ClassificationVehicle EnforcementSecurity Camera TriggerData Collection and Transmission
You really didn’t think thatwould be our one and onlyissue, did you? Shame onyou, oh ye of little faith.
 If you’ve tried calling us overthe past few months and beenput through to our recordedselves and thought “where arethey, then?” and imagined thatwe were scrabbling around forarticles and adverts, then weforgive you. Since we launched
Thinking Highways
at the ITSWorld Congress our feet havebarely touched the ground.We’ve spent many a longhour explaining our vision fora multimedia transportationfuture to a multitude of peopleand have so far receivednothing but positive responsesand reactions. To us, this isvindication that we have gotthe angle of approach right.Theres no need to take ourword for it, either. How aboutthis from a highly satisfiedreader: “I actually need toforce myself to get throughmany of these somewhat dryindustry publications, its sortof a necessary evil. That isuntil now of course, and for thatI am most grateful to you.Thanks for making itinteresting for a change!
Kevin Borras (kevin@h3bmedia.com)
Sales and Marketing
 Luis Hill (luis@h3bmedia.com)
Design and Layout
Phoebe Bentley,Kevin Borras
Guest Designers
 The Design Dell (pages 38-47)www.design-dell.co.uk
Associate Editor
Amy Zuckerman
Contributing Editors
Bruce Abernethy, Richard Bishop,Andrew Pickford,Phil Sayeg,Phil Tarnoff,Darryll Thomas,Harold Worrall
Contributors to this issue
Bruce Abernethy,Lisa Burgess,Jon Chambers,Pete Costello,Yuka Gomi,Bern Grush,Al Gullon,Zeljko Jeftic,Mark Johnson,Bob Kelly,Paul Kompfner,Greg Krueger,Paul Najarian,
Thinking Highways
is published by H3B Media Ltd.ISSN 1753-43Z1
Thinking Highways
is published quarterly in two editions – North America andEurope/Rest of the World - and is available on subscription at £30/€40 (Europe/RoW) andUS$60 (North America).Distributed in the USA by DSW 75 Aberdeen Road,Emigsville,PA 17318-0437 USA.Periodicals postage paid at Emigsville,PA.POSTMASTER:send addresschanges to Thinking Highways,401 SW Water Street,Suite 201B,Peoria,Illinois 61602,USA.Although due care has been taken to ensure that the content of this publication is accurateand up-to-date,the publisher can accept no liability for errors and omissions.Unless otherwisestated,this publication has not tested products or services that are described herein,andtheir inclusion does not imply any form of endorsement.By accepting advertisements in thispublication,the publisher does not warrant their accuracy,nor accept responsibility for theircontents.The publisher welcomes unsolicited manuscripts and illustrations but can accept noliability for their safe return.
 © 2007 H3B Media Ltd. All rights reserved.
The views and opinions of the authors are not necessarily those of H3B Media Ltd.Reproduction (in whole or in part) of any text,photograph or illustration contained in thispublication without the written permission of the publisher is strictly prohibited.Printed in the UK by Stones the Printers
Back for good
Theres nothing quite like feeling entirely vindicated.Just ask KEVIN BORRAS. Or better still, let him tell you
Thinking Highways
Vol 2 No 1
Foreword Thinking
Managing Director
Luis Hill
Publishing Director
Kevin Borras
Kevin Borras ispublishing directorof H3B Media andeditor-in-chief of 
Thinking Highways North American Edition
Or this from an industryexpert: “Your first issuecontained some of the mostfascinating and thought-provoking articles I’ve read inyears. We all know that a lot of this technology is brilliant, butthe real brilliance is in how youimplement and integrate it.Marvellous stuff!These were just two of dozens of congratulatoryemails and calls we’vereceived (and we also got alovely hand-written letter fromThailand) and we’re nowhoping that this next batch of three issues (including
Thinking Highways Europe/  Rest of the World 
and our roadpricing title,
 ETC, etc,
will illicitsuch similarly heart-warmingcorrespondence.However, you won’t find out if you don’t register! Just go tothe H3B Media TransPortal atwww.h3bmedia.com and it’llonly take you a minute. Whileyou are there, I’d like to inviteyou to also register for theonline versions of all three of our titles as well. You read them just like you would a printedmagazine; they load almostinstantly as they open asimages in your web browser;they are ‘publishedup to twoweeks before the printedversions and you can have freeaccess to the
 Europe/Rest of the Worl
edition, too. Whatmore incentive do you need?Other highly innovativefeatures will be and indeed areavailable on the TransPortal soplease take a look.Two notes of differingfortune to end on. Firstly, thesad news that James Joseph,one of our contributingeditors, died last month. Hisobituary appears on page 16.The good news is that we aredelighted to welcome award-winning author, journalist andconsultant Amy Zuckerman asassociate editor. Besidesproducing her usual thoughtfulcontent for the publication,Amy will be developingconferences worldwide forH3B Media on the theme of traffic management andclimate control. You will findtwo articles on this subject inthis edition, one by Amy, whohas also written a startlingpiece on truck security.Finally, if youd like tocontribute something to ourJune issue, please give it somethought... 
Valerie Shuman,Phil Tarnoff,Rick Weiland,Harold Worrall,Amy Zuckerman
Sub-Editor and Proofreader
Maria Vasconcelos
Subscriptions and Circulation
Pilarin Harvey-Granell
Tom Waldschmidt
Conferences and Events
Odile Pignier
 Code Liquid
Financial Director
Martin Brookstein
H3B Media Ltd,15 Onslow Gardens,Wallington,Surrey SM6 9QL,UK
 +44 (0)870 919 3770
 +44 (0)870 919 3771

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