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Business New Haven June 2012

Business New Haven June 2012

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Goodcopy the "Paper Tiger" wins a Creative Capitalists Golden Egg award by Business New Haven
Goodcopy the "Paper Tiger" wins a Creative Capitalists Golden Egg award by Business New Haven

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Published by: Goodcopy Printing & Digital Graphics on Jun 21, 2012
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06/21/2012

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BUSINESS NEW HAVEN 
16
L
ou Goldberg and Edie Goldberg are one Elm City business owners who have been around.Like many other business proprietors, he of course consid-ers great staff, top-quality work and positive cash flow sig-nificant factors in staying afloat the competitive business world. What makes Goldberg different from other busi-ness holders, however, isn’t his love and passion for what he does or his experience in his industry. As president of Goodcopy Printing & Digital Graphics, Goldberg wields a greater advantage at hand: the ability to embrace. With more than 30 years’ experience in the ever-evolving world of print media, which many consider to be in certaineclipse, one may ask not only what Goldberg has doneto keep his head above water, but how he has surpassedother similar businesses and sailed on to be recognizedamong the top 100 quick printers in the country.“The key to surviving the recessions,” he says, “you haveto be willing to change.”By offering a wide variety of services and products includ-ing graphic design and typesetting, bindery, mailing andfulfillment, multimedia marketing, web-to-print solutionsand various printing, Goodcopy extends “beyond that print production world,” according to 12-year client Jennifer Poudrier of MicroCare Corp.“Their foundation of the business as a whole has alwaysbeen valued as a learning organization,” Poudrier says.“Goodcopy thrives on the source of intelligence — they tapinto a sort of innovation power in all aspects.” When Goldberg acquired the small, “two-and-a-half-per-son staff,” ten-year-old company in 1978, his vision was togrow the company from the perspective of understandingthe importance of technology and always maintaining theflexibility to adapt to changing business conditions. Today maintaining almost 40 pieces of equipment and a product 
Paper Tiger
By staying ahead of the technological curve, Lou and Edie Goldberg has madeGoodcopy an Elm City institution for three decades
By Jessica Giannone
’The key to surviving recessions,’ says Goodcopy’s Lou Goldberg (with wife and partner Edie), ‘you have to be willing to change.’ 
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