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The Power of Curiosity

The Power of Curiosity

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Published by The RSA
The Power of Curiosity is a report commissioned by British Gas Generation Green which reveals that Britain may lack the kind of curiosity needed to stimulate innovation and solve our future energy challenges. The report identified a vital link between curiosity and innovation, but found that Britons are less hungry for knowledge than they are for experiences, and lack curiosity about their energy usage.
The Power of Curiosity is a report commissioned by British Gas Generation Green which reveals that Britain may lack the kind of curiosity needed to stimulate innovation and solve our future energy challenges. The report identified a vital link between curiosity and innovation, but found that Britons are less hungry for knowledge than they are for experiences, and lack curiosity about their energy usage.

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Categories:Types, Research
Published by: The RSA on Jun 21, 2012
Copyright:Attribution Non-commercial

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08/09/2014

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 THE POWEROF CURIOSITY
HOW LINKING INQUISITIVENESSTO INNOVATION COULDHELP TO ADDRESS OURENERGY CHALLENGES
RSA SOCIAL BRAIN CENTREJUNE 2012
www.thersa.org
12
 
About the Authors
Dr Jonathan Rowson, Director o theSocial Brain Centre, is lead author o the report.The research, writing and editing was a collabora-tive process including signicant contributionsrom Senior Researchers Jamie Young, NathalieSpencer, Dr Emma Lindley and ResearchAssistant, Egidijus Gecius.
Acknowledgments
With many thanks to British Gas, Blue Rubicon,Sophie von Stumm, Steve Broome, EstherMcCarthy, Matthew Taylor, Adam Lent,Rick Diamond and Guy Claxton.
The RSA Social Brain Centre
The RSA Social Brain Centre, which will belaunched ormally later this year, seeks to demon-strate why the emerging scientic account o humannature has practical relevance or our attemptsto change our values, attitudes and behaviours.We endeavour to move beyond the ‘rational actormodel’ that has dominated social and economicthought or decades. The early 21st century accountsuggests we are constituted by evolutionary biology,embedded in complex social networks, largelyhabitual creatures, highly sensitive to social andcultural norms and ultimately more rationalisingthan rational.This emerging conception o human nature isradically diferent rom the prevailing implicit view,but in public and private lie many continue toact as i we had not learned anything useul aboutour brains, behaviour and biases in recent years.We thereore need to make prevailing theories o human nature more accurate through research,explicit through public dissemination and empow-ering through practical engagement. Through thisongoing process o thought and action, the SocialBrain Centre seeks to support personal develop-ment and wellbeing, inorm government policy,and improve social, nancial, environmental andeducational practice.For urther inormation about this report orthe RSA Social Brain Centre please contactJonathan.Rowson@rsa.org.uk
 
Contents
1
Contents
Executive Summary
3
Introduction
5
Understanding Curiosity
8
Curiosity in the UK
15
The Link Between Curiosity and Innovation
18
Energy: Feedback, Communication and Habits
21
Implications for Education and Life-long Learning
27
Conclusions
32
Appendices
33
Endnotes
37

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