Retailing involves all activities incidental to selling to ultimate consumerfor their personnel family and household use. It does this by organizing their availability on arelatively large scale and supplying them to customers on a relatively small scale. Retailer isany person/organization instrumental in reaching the goods or merchandise or services to theend users.The Indian retailing industry is becoming intensely competitive, as moreand more payers are targeting for the same set of customers. The major retail players arePantaloon,ShoppersStop,Reliance,etc..,Retailing is one of the biggest sectors and it iswitnessing revolution in India. The new entrant in retailing in India signifies the beginning of retail revolution. India's retail market is expected to grow tremendously in next few years.According to AT Kearney, The Windows of Opportunity shows that Retailing in India was atopening stage in 1995 and now it is in growth stage in 2008. India's retail market is expectedto grow tremendously in next few years. Retail market is expected to grow 10% a year, withmodern This window of opportunity is useful for executives who plan their market-specificstrategies; the four stages or the lifecycle of this industry are as follows:
In growth stage, the market is developing quickly and also ready for modern retailing.Countries, which are in Peaking stage such as India. Retailers entering this stage have thebest chance for long-term success. Retailers at this stage should enter through localrepresentations,sourcingofficesandnewstores.Strategy suggested: The strategy of adopting quality and styled products with new modelsand shift of advertising from product awareness to product preference .The idea behindadopting this strategy is to strengthen against competitors.
In this stage the market is still big and growing, but the space for new entrants will becometighter and retailers should act quickly at this stage because retailers at this stage have limited