WHEREVER AND WHENEVER. CONNECTING WITH YOUR MOBILE WORKFORCE.
© 2012 MWW GROUP, ALL RIGHTS RESERVED |WHITEPAPER| JUNE 2012
We wake up and check our Facebookfeed, Twitter updates and email — allwithin 30 seconds or less through amobile device. This routine is as truefor employees as it is for consumers— of course, they are one and thesame. Mobile is facilitating one-on-oneengagement, any time and any place,enabling access to real time informationwithout compliance issues, security, orfinancial implications. This is certainlynot a trend or fad, but the way theworld works now that most of us havedesignated mobile as our first screenof choice.As Forrester Research has asserted:“Mobile is a not just another device, butinvolves a new way of thinking thattakes into account the power andimmediacy of smartphones andtablets. 1 billion consumers will ownsmartphones by 2016, with U.S. usersowning 257 million smartphones and126 million tablets.“
To keep pace with this penetration,organizations need to take the sameapproach to employee communicationsas they do to marketing a brand orservice. The only difference is that theiraudience is internal and the product orservice is the message — whether it’scompany news, program updates orcrisis initiatives.The rules are largely the same:communications must include genuinetransparency, engaging content and afocus on empowerment for employeesthat is targeted for their mobile device.As stated here, the scale and reach ofmobile is limitless and now accessibleby all:“Increasingly, many are also usingmobile computing for a myriad ofday-to-day activities, from purchasingproducts and services to testing bloodinsulin levels. Five billion people nowuse cellphones — about 62 percent ofthe planet’s population — comparedto less than two billion who have apersonal computer.Within just a few years more peoplewill access the Internet from a mobiledevice than from any other technology.In developing nations the cellphone is atool of empowerment; it has the powerto change economic and politicallandscapes. In developed nations it isdisrupting existing business modelsand introducing completely new ones.Mobile is enabling us to reinventeverything from healthcare to paymentsystems.”
THE MOBILE-FIRST SOCIETY
So while brands haveadapted to the newmobile society, whyaren’t companies shiftinghow they communicate,engage, and receiveinformation internallyto align to the habitsand preferences of theiremployees?
CONSUMERS WILL OWN SMART PHONES BY 2016