REPUTATION MATTERS: THE MWW MANIFESTO
© 2012 MWW GROUP, ALL RIGHTS RESERVED |SUMMER 2012
Hard to define, easy to lose.Reputation is everything.It’s the difference between sale and no sale, the righthire and an empty office. It’s the difference betweencreating a legacy – or disappearing in a puff of smoke. You either have it or you don’t – and you can lose it in aninstant. At a time when information is moving at lightspeed, the importance of reputation is second only to theimportance of understanding how to gain it, maintain it,manage it and protect it.But with the right building blocks in place, you’ll have areputation strong enough to stand shoulders above thecompetition.