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Personal Social Engagement Guidelines 2.0

Personal Social Engagement Guidelines 2.0

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Published by American Red Cross
A guide for Red Crossers to navigate the blurry lines between our professional and personal lives on the internet.
A guide for Red Crossers to navigate the blurry lines between our professional and personal lives on the internet.

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Published by: American Red Cross on Jun 21, 2012
Copyright:Attribution Non-commercial

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06/05/2013

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 Online Communications GuidelinesAmerican Red CrossPage 1
Online CommunicationsGuidelines
Version 2.0
 
Written by:The Social Engagement Team – National Headquarters
 
Online Communications Guidelines
Introduction
 The Red Cross has no better advocates than its employees and volunteers.Social engagement – the use of social media tools such as Facebook, Twitter,Pinterest, Google+, Instagram, YouTube, and FourSquare – is a means forshowing Red Cross pride and for communicating with and inspiring ourstakeholders (donors, clients, partners). This document offers tips and tools toguide your participation in social communities on behalf of the Red Cross.
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Be a Good Social / Mobile Citizen
Whether or not your personal presence on the social web involves the RedCross, here are some tips for being a good online and mobile citizen.
a.
BE ACCURATE
: Your network depends on you to tell the truth. Havefun, but make sure any news you report has been verified. If you’reretweeting, sharing, or otherwise linking to someone else’s content,give him/her credit.
 b.
BE RELEVANT
: Post content that invites responses – then stayengaged. Find others who have shared interests, cite them and askthem questions.
c.
BE CONSIDERATE
: Encourage healthy debate but don’t inflameothers.
d.
BE TRANSPARENT
: If you make a mistake, admit it. Be upfront andbe quick with your correction.
e.
BE HUMAN
: The social web is like a dinner party. Be yourself, butwith good manners.
f.
BE COMPASSIONATE
: Even though many connections on the socialweb are with people you might never meet in person, be a friend.
Online Communications GuidelinesAmerican Red CrossPage 2
 
Be a Red Cross Advocate
 You do not have to be a Red Cross advocate with your personal socialnetworking accounts. You are not obligated to engage with stakeholders,support campaigns, or use these tools to connect with other subject matterexperts in your field. You are in charge of your own presence online.If you do want to take any of these actions, we ask that you follow theseguidelines:a.RESPECT
i.
Follow theCode of ConductandFundamental Principles. When you were hired either as an employee or a volunteer,you signed the Code of Conduct and were made aware of the Fundamental Principles. They both apply to youractivities on the social and mobile web.b.DISCLOSURE
i.
If you are typing or posting anything about the Red Cross,you have a duty to disclose your relationship to theorganization. Use your real name, identify that you work orvolunteer for Red Cross, and be clear about your role.ii.If you have a vested interest in the conversation, discloseyour interest with specifics.iii.Be yourself. Stick to your area of expertise and write whatyou know.c.BE RESPONSIBLE
i.
Do not violate our clients’ privacy. Before you post anyidentifying information via text, photo, or video, you musthave asigned release.
ii.
Do not post financial or service delivery numbers until theyare triple checked, approved, and publicly published by theRed Cross. We value transparency and want to avoidpublishing conflicting reports.
iii.
Remember if you’re online, you’re on the record.d.USE COMMON SENSE
i.
 The lines between public and private, personal andprofessional are blurred in social networking. By identifyingyourself as a Red Cross employee or volunteer, you arecreating perceptions about your expertise and about RedCross.
Online Communications GuidelinesAmerican Red CrossPage 3

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