GENERATION NOW AND THE VIRTUAL WORLDS OF GIRLS, 6-12
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The internet is increasingly an outletfor Gen Nows’ creativity, curiosity andinterconnectedness.This age group has a powerful voicein purchasing power. Gen Nowsquickly master details of productcategories and are especially adept atpitching their parents on products andpractices. They are a generation mostcomfortable with using computers andother electronics.
Children age 6-12 are an influential part of “Gen Now,” a generation that is accustomedto and expects instant communication and feedback. They absorb information likesponges but the exchange of information is not just one-way. Consistent with the Web 2.0phenomenon in other demographics, even the youngest web users participate in creatingrather than simply consuming content.