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Generation Now and the Virtual Worlds of Girls 6 to 12

Generation Now and the Virtual Worlds of Girls 6 to 12

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Published by MWW
As kids plug into the internet at younger and younger ages they are becoming an increasingly important part of the web
and the web economy. Yet, reaching them directly or even indirectly is a perilous task for marketers who must be sensitive
both to kids’ maturity levels and to parents’ concerns.
As kids plug into the internet at younger and younger ages they are becoming an increasingly important part of the web
and the web economy. Yet, reaching them directly or even indirectly is a perilous task for marketers who must be sensitive
both to kids’ maturity levels and to parents’ concerns.

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Published by: MWW on Jun 21, 2012
Copyright:Traditional Copyright: All rights reserved

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01/16/2015

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AN MWWWHITE PAPERFALL 2011
GENERATION NOW AND THEVIRTUAL WORLDS OF GIRLS, 6-12
 
GENERATION NOW AND THE VIRTUAL WORLDS OF GIRLS, 6-12
© 2011 MWW GROUP, ALL RIGHTS RESERVED |WHITEPAPER| FALL 2011
2
As kids plug into the internet at youngerand younger ages they are becoming anincreasingly important part of the weband the web economy. Yet, reaching themdirectly or even indirectly is a periloustask for marketers who must be sensitiveboth to kids’ maturity levels and toparents’ concerns.
 
GENERATION NOW AND THE VIRTUAL WORLDS OF GIRLS, 6-12
© 2011 MWW GROUP, ALL RIGHTS RESERVED |WHITEPAPER| FALL 2011
3
The internet is increasingly an outletfor Gen Nows’ creativity, curiosity andinterconnectedness.This age group has a powerful voicein purchasing power. Gen Nowsquickly master details of productcategories and are especially adept atpitching their parents on products andpractices. They are a generation mostcomfortable with using computers andother electronics.
Children age 6-12 are an influential part of “Gen Now,” a generation that is accustomedto and expects instant communication and feedback. They absorb information likesponges but the exchange of information is not just one-way. Consistent with the Web 2.0phenomenon in other demographics, even the youngest web users participate in creatingrather than simply consuming content.

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