DIGITAL MOMS REPORT
© 2012 MWW GROUP, ALL RIGHTS RESERVED |AN MWW REPORT| SPRING 2012
On average, they have two children.
Income matters – but only insofaras it impacts what Digital Momscan do, not what they want to do.
3 out of 5 Digital Mom segmentssee themselves as influencers – butthey vary significantly on who theyinfluence and how.
60% of all Digital Moms play onlinegames.
All Digital Moms would rather sendor receive a text than have to talkon the phone.
Facebook is the single mostcommonly used social mediaplatform – but it isn’t the only onefor any type of Digital Mom.
There isn’t just one type of digital mom – indeed, there arefive. They prefer different digital devices, seek out differenttypes of information and experiences, and use social media indifferent ways. In the following report, you’ll meet these fivemoms, learn more about how they use and choose technology,and what motivates them. But most importantly, we’ll explorewhat matters most to them to help your brand matter more.
The 2012 MWW Digital Mom Report is based on findings from an online surveyof more than 1,000 moms conducted in April 2012. The report examines howDigital Moms vary on what they do with their digital devices and why, but let’sstart with what all five Digital Moms have in common: