SOCIAL MEDIA AND FINANCIAL COMMUNICATIONS
© 2012 MWW GROUP, ALL RIGHTS RESERVED |WHITEPAPER| WINTER 2010
According to a recent study bycomScore, a global leader inmeasuring the digital world, inMay 2009, Facebook had over 307million unique visitors worldwide andMySpace had 123 million.
Each sitehas a domestic average growth rate of3% weekly. With such a wide audience,it’s only natural that companies arerecognizing this audience and usingthese portals as a means for buildingtheir brand awareness and investorsupport.Some companies have embracedthese social networks as the newcommunication forum, but othersremain more reluctant and aretaking a “wait and see” mode. Thereis good reason to be skeptical. Withthe additional regulations, messagecontrol concerns and additionalmonitoring necessary, there aredefinitely some risks. However, thereare steps that companies can take toincrease their visibility with investorswhile limiting risk.Social networks are to 2009 aschatrooms are to the 1980s. It’sa new medium and one that canprovide benefits if tapped correctly.Social networks offer the world offinancial communications many newopportunities for success, you justneed to know how to navigate thelandscape.
With such a wide audience,it’s only natural thatcompanies are recognizingthis audience and usingthese portals as a meansfor building their brandawareness and investorsupport.