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Published by: api-75899110 on Jun 22, 2012
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Five that want it more.
A daily sales & leadership e-serial from Troy Forrest
1. The time budget
 For as long as he could remember, David Longines had thought about 'more'.To find something more than existed in the humble insular community of his boyhood. To do betterat school and Uni, in the swimming pool, in crafting the right group of friends, in his careertrajectory, in his bank account, in the toy collection, and more recently, in raising the perfectfamily. To build something, imagine something, achieve something more for his life. To make himever happier.And try as he might, though admired by onlookers for seemingly having and eating his cake, the holecould never be filled. Always came the nagging inner voice droning 'more'.Bang on year ago, sitting in yet another a pin striped suits lounge in LA International Airport, gulpingdown a forgettable Napa Valley Merlot, his colleague started talking about the idea of 'timebudgets'. He'd read somewhere that their ilk - multi-million dollar P&L sheet managers; thesmartest dudes in the room - were skilled in strategically apportioning and monitoring their dollarsigns in line with the goals. But if they were honest with themselves - which was hard - were they sogood at doing it with the more precious and finite commodity of their time? How diligent were theyat crafting and sticking to a budget of 24 hours a day, using it like an investor to achieve the goalsmost important to them? It was a rare philosophical moment in the cash chase. It became an earworm that got David thinking. And with a year of that thinking white-anting his perfect worldview, itgot him acting.Taking 3 weeks leave from his global marketing kahuna role at the mid-size comm tech firm herepresented in London, David brought his family to Adelaide, Australia. Partly to see their extendedfamily, part to talk to an inventor who'd come up with something David thought he wanted to be apart of, and in no small part, as a test-drive of a different life. One that might support amore intelligent apportioning of his 24 hour daily time budget.Now, under a general anaesthetic while a team performed emergency surgery on his machine-reliant body, David dreamed about enjoying the things he already had. More.
2. Right versus recognised
 In the operating theatre next to where David Longines lay, his chest cracked open receiving cardiacmassage, Mr Lang Ironfly was performing a comparatively routine surgical procedure. Alaparoscopic cholecystectomy. Mr Ironfly was slowly removing the marble-filled gall-bladder of a 33-year old post-partum woman through a hole in her abdomen that was no wider than a 20 cent piece."Babcocks" said the surgeon, referring to the graspers he was diving into the hole, trying to grab thegallstones to pull them out. Aside from the anaesthetic monitors and the occasional scout nursemoving around, the room was silent. "Damn things are too big. Going to have to crush themfirst. Slippery too. Let's try the Alligators instead", switching to a more aggressively toothed forcepwhile holding the endoscopic camera in his other hand.Mr Ironfly - Lang as he insisted on - was a remarkable surgeon. Pushing 60 years and possessed witha gentle, kind demeanour, Lang had spent his entire surgical career trying to be the best doctor hecould. Like the majority of his peers, Lang had chosen the profession less for what he could get fromit, more for what he could give. Medicine's a life, not a career, he'd tell students.Unlike a good number of his peers though, Lang had no burning desire to be recognised for inventinga new piece of surgical equipment or pioneering a procedure or publishing award winning studies orhospital wing naming rights.He just worked to do what he did, really, really well. Perform ever-better to heal the individual.Registrars, nurses, anaesthetists and even experienced sales representatives who'd had the privilegeof watching Mr Ironfly perform a laparoscopic cholecystectomy knew it was something special. Analmost bloodless procedure, technically brilliant. And while occasionally teased by peers for being alate adopter and frustrating his nursing team for being olympically pedantic in his surgical set-ups,there was one surgeon everyone in the know wanted operating on them."Ahh, there we go" said Lang, turning momentarily to the attentive student in the corner. "Better totry crushing the stones and keeping the incision small - we reduce a number of potentialcomplications... suction, please." Like all great surgeons, a passionate teacher.The student - a surgical sales representative - stayed quiet and unobtrusive, nodding politely, hyper-alert to her surrounds, waiting until the surgeon had completed suctioning out the disgustinggallstone slurry before asking an insightful follow-up question.

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