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Wine + Digital

Wine + Digital

Ratings: (0)|Views: 5,232 |Likes:
Published by VinTank
This is my speech in Dijon for the School of Burgundy.
This is my speech in Dijon for the School of Burgundy.

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Categories:Types, Speeches
Published by: VinTank on Jun 22, 2012
Copyright:Attribution Non-commercial


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The Perfect Storm
How digital tools are forever changing theway we sell and market wine
 T h e  P e r f e c t  S t o r m
 H o w  d i g i t a l  t o o l s  a r e  f o r e v e r  c h a n g i n g  t h e  w a y  w e  s e l l  a n d  m a r k e t  w i n e
Unprecedented competition for mindshare.
Wine Label Registration Growth
*Source: Advertising, Labeling and Formula Division, TTB
Total number of COLA applications through the TTB in 2008 was approximately 133,427*. This numberincreases on an annual basis by approximately 5,000 labels
Unprecedented competition formindshare.

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