oneworld CEO Bruce Ashby

Bruce Ashby is oneworld's CEO.The airline industry veteran took on the leadership of the leading global airline alliance in December 2010. Before his oneworld appointment, he spent 16 years working for US airlines and then headed start-up carriers in India and the Middle East. He entered the airline industry in 1987 as a consultant, joining United Airlines full-time in 1989 as Manager Operations Research. He remained with the airline until 1995, serving in several positions, including Vice-President Financial Planning and Analysis and VicePresident Finance and Treasurer. He then moved to Delta Airlines, as Vice-President Marketing Development. In 1996, he joined US Airways as Vice-President Financial Planning and Analysis. In 1997, he was named its Senior Vice-President Planning and then, in 1999, Senior VicePresident Corporate Development and IT. He served as US Airways' Senior VicePresident Alliances from 2003 to early 2005 - as the airline joined Star Alliance - before stepping up to become Executive Vice-President Marketing. At the same time, he also led US Airways Express, the group's regional operation, as its President, from 2003 to 2005. During this time, he played a central role in the restructuring of US Airways out of Chapter 11 bankruptcy and negotiating and planning its merger with America West. As the merger was completed in late 2005, he moved to India to launch IndiGo as its CEO. After three years leading the Indian airline, he was recruited in late 2008 to serve as CEO of Saudi Arabia's SAMA Airlines. Besides English, he speaks French, Italian and some Hindi. Aged 50 and with US citizenship, he is a graduate of Stanford University. About oneworld oneworld is the worlds premier global airline alliance. It brings together some of the best and biggest names in the airline business airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and S7

Airlines plus around 20 affiliates including Austrias NIKI, American Eagle, Dragonair, LAN Argentina, LAN Ecuador and LAN Peru. Malaysia Airlines will join later this year, with Kingfisher Airlines also a member elect. Mexicana is an inactive member. Between them, oneworlds current member airlines:

Serve some 800 airports in 150 countries, with more than 8,750 daily departures. Offer more than 550 airport lounges for premium customers. Carry almost a million passengers a day on a combined fleet of nearly 2,500 aircraft. Generate around US$ 100 billion annual revenues in total.

oneworld enables its members to offer their customers more services and benefits than any airline can provide on its own. These include a broader route network, opportunities to earn and redeem frequent flyer miles and points across the combined oneworld network and more airport lounges. oneworld also offers more alliance fares than any of its competitors. oneworld currently holds three of the leading international awards for airline alliances named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2011 Awards for the second year running, the Worlds Leading Airline Alliance in the 2011 World Travel Awards, retaining that title for the ninth consecutive year and the Worlds Best Alliance in the 2011 debut Australian Business Traveller awards.

oneworld airlines and the environment

We all share one world - and oneworld member airlines are all determined to do everything they can to care for that world. Each has its own comprehensive programme for minimising its impact on the environment - programmes which are widely recognised as being among the most responsible and progressive in the industry. As a cornerstone of this commitment, the alliance's member airlines are in the midst of reequipping their fleets with a total of more than 1,325 new aircraft that are more fuel efficient, produce less greenhouse gases and are quieter - an investment more than US$150 billion. Since the year 2000, they have taken delivery of more than 675 of these more environmentally friendly aircraft, worth in excess of US$65 billion, with outstanding orders for another 651 for delivery in the coming years, worth more than US$90 billion.

They are also all active participants and supporters of environmental activities co-ordinated by the international industry bodies - globally by IATA (the International Air Transport Association) and regionally by the Association of European Airlines, the Association of Asia Pacific Airlines, the USA's Air Transport Association and the counterparts elsewhere. Many of them are also leading participants in industry efforts to develop cleaner, more sustainable aviation fuels and in groups working towards equitable global approaches towards handling the industry's emissions compliance and trading. While their efforts are focused on these three levels, oneworld too makes its own contribution to each of their environmental efforts. For instance, oneworld in April 2005 became the first global airline grouping to enable passengers to connect between flights operated by any member airline using electronic tickets only - eradicating each year millions of traditional paper tickets which were thrown away after use. Also, oneworld airlines are individually and collectively working with authorities responsible for airports and air traffic control (ATC) to address the single largest cause of fuel wastage in the industry - inefficient management of air traffic space. Airlines connect people, places and cultures and help keep commerce in business. We're proud of that. But we recognise that the freedom air travel brings has an impact. That is why oneworld airlines are leading the industry in minimising the environmental effects of air travel.

The global perspective

The airline industry as a whole generates less than 2 per cent of the world's total CO2 emissions - less than the world's cattle and a sixth of the CO2 output generated by road transport. Today's passenger aircraft are typically 70 per cent more fuel efficient than those of 40 years ago, and 20 per cent better than those of just ten years ago. Latest models - like the Airbus A380s and Boeing 787s ordered by various oneworld member airlines - burn three litres per 100 kilometres (78.5 miles per gallon) per passenger. This is helping make aviation one of the more fuel efficient forms of transport available. Today's aircraft are typically 50 per cent quieter than those of ten years ago and some 20 decibels quieter than those of 30 years ago. The "noise footprint" of a typical new jetliner is 15 per cent smaller than the aircraft they replace. Air transport delivers mankind and the world with many benefits. According to IATA (International Air Transport Association), the total economic impact of air transport on gross world output is at least US$1,360 billion. It provides 28 million jobs worldwide, rising to 31 million by 2010.

An industry responsible for 2 per cent of the world's CO2 emissions generates 8 per cent of world economic activity. Now the world's airlines are working towards the target, set by IATA Director General Giovanni Bisignani at the association's 2007 annual summit, of zero CO2 emissions within 50 years. IATA's 240 member airlines have agreed a four-pillar strategy on climate change:

Invest in new technology Build and use efficient infrastructure Operate aircraft effectively Consider positive economic measures while working with governments to define an emissions trading scheme that is fair, global and voluntary.

American Airlines
In 2007, American Airlines established a long-term goal of increasing fuel efficiency 30 per cent between 2005 and 2025. American remains committed to this goal despite the difficult times the company, as well as the rest of the airline industry, is enduring. After three years, efficiency improved 3.2 per cent versus a target improvement of 4.5 per cent. The airline has a plan to get it back on track. Its fleet replacement programme began in 2009 with the delivery of new Boeing 737s to replace its less efficient MD80s. In coming years, American will also take delivery of 42 Boeing 787 "Dreamliners," which are the most efficient aircraft of their size. These modern 737s and 787s are also a great deal quieter than the aircraft they are replacing. Meantime, the airline is also adding winglets to its established aircraft - and these not only save fuel burn but also make them quieter too. American's Fuel Smart programme has matured into a steady source of fuel savings initiatives that in 2008 resulted in a reduction of 111 million gallons of fuel. The goal is to increase this to 120 million gallons by the end of 2009. American actively participates in industry efforts to promote environmentally friendly alternative fuels. The airline continues to work with the Commercial Aviation Alternative Fuels Initiative (CAAFI) which is a consortium of airlines, government agencies, manufacturers, airports, and current and prospective fuel suppliers. Its Utility Management Council's efforts resulted in a savings of more than US$2.3 million of annual direct energy that would otherwise have been purchased and used since American began tracking its performance in this area in 2005. In 2008, efforts focused on:

Lighting technology upgrades at various locations

A new boiler water treatment system installed at Tulsa A new cargo building roof at Dallas Fort/Worth which went from black to white, reducing cooling costs Turning off vending machines lights Upgrading air conditioning systems at Dallas/Fort Worth gates to improve efficiency for aircraft and jetbridges.

American is trying to reduce or eliminate paper from many of its workflows. It has completely eliminated ticket paper jackets, saving 500,000 lbs of paper through this initiative alone. The group is committed to recycling waste materials, where practical, and to promoting employee awareness and empowering them to identify additional ways to conserve resources used to conduct its busines

British Airways
British Airways aims to be the world's most responsible airline. To this end, the environment is one of the prime areas on which it focuses as part of its "One Destination" corporate responsiblity programme. British Airways believes that aviation should play its full part in addressing climate change - and the airline has a good track record in this area. It has already delivered a 28 per cent improvement in fuel efficiency since 1990 equivalent to three times its annual carbon emissions. It is the only airline in the world to have participated in a carbon emissions trading scheme. During this time it reduced C02 emissions by 23 per cent. Its ultimate aim is to reduce net carbon emissions by 50 per cent by 2050 with an intermediate goal of becoming 25 per cent more carbon efficient by 2025. These goals will be achieved by concentrating on four main areas:

Investing in cleaner aircraft. Use of alternative fuels More efficient flight routings and operational procedures. Campaigning for the spread of emissions trading from Europe to the whole world.

Environmental performance is a priority for British Airways when selecting any future aircraft. It has orders for new cleaner, quieter Airbus A380s and Boeing 787s which will reduce emissions by up to 30 per cent per aircraft. British Airways is working with engine manufacturer Rolls-Royce on a test programme on practical alternative fuels to jet kerosene. Progress in this area has been very encouraging.

The airline is also trialing various procedures to improve operational performance and reduce fuel burn - taxiing aircraft with one engine switched off, for example, and testing advanced navigation systems to aid aircraft arriving at Heathrow. British Airways was the first airline to offer customers the chance to offset their flight emissions, and the first airline to produce an environmental report, back in 1992, and has done so annually since. British Airways is a member of the Aviation Global Deal Group which is calling for carbon emissions from international aviation to be included in a new global climate deal. The airline believes carbon trading is the most effective and economically efficient way to reduce net carbon emissions. The airline's environmental performance is not just focused on flying. It has recently invested more than 25 million on a new fleet of 550 airport vehicles as part of its move to Terminal 5 in 2008. The new vehicles, including baggage tractors, loading equipment and passenger buses, will help the airline to reduce its ground emissions at Heathrow. It is also working hard to reduce the impact of waste it generates. It aims to recycle 50 per cent of its waste by 2010 and send no UK waste to landfill by 2010. It is currently recycling 30 per cent of waste from Heathrow and Gatwick.

One world corporate responsibility

As the worlds premier airline alliance, serving customers across six continents, we recognise our responsibility to society, our communities and the environment.

Community and charitable

oneworld's airlines have long philanthropic associations with large charities like UNICEFs Change for Good campaign, Comic Relief and Susan G. Komen for the Cure. Our members collectively raise millions of dollars a year for their chosen charities, through direct donations and fundraising. Non-financial assistance is given in the form of flights, freight and baggage allowances.

At a local level, all of our members are closely involved with community organisations, such as schools, arts and youth groups. Colleagues contribute their time and expertise to raise funds, and to assist and advise smaller initiatives at the grassroots level.

From high profile multi-million dollar charity partnerships through to small scale but equally important support for the communities around us, oneworld carriers make a formidable difference around the world.

Environment

oneworld shares the goals of IATA, to halt the rise in aviation carbon emissions by 2020, then to halve carbon emissions on 2005 levels by 2050. In pursuit of these objectives, our airlines invest extensively in new equipment and technology to increase their aircraft fuel efficiency, cut noise pollution and reduce our dependence on fossil fuels.

Collectively, our airlines are spending billions of dollars on next-generation aircraft with dramatically reduced carbon emissions. The Boeing 787 Dreamliner, already operated by oneworld member Japan Airlines, uses composite materials, new engines and the latest computer systems to achieve a 20 percent lower fuel burn than its predecessors. Over the past ten years, oneworld airlines invested over US $65 billion in new aircraft and our carriers currently have over US $110 billion of firm orders* for new aircraft such as the Boeing 787 and Airbus A350 XWB. oneworld airlines are working closely with researchers to develop and test new carbonneutral aviation fuels. For example, British Airways is working with leading engine manufacturer Rolls-Royce to test sustainable biofuels. American Airlines participates in the AIRE intergovernmental initiative to speed up application of new technologies and operational procedures which have a direct impact on reducing carbon emissions and noise pollution, as well as conserving fuel. On the ground too, waste reduction, recycling and reduced electricity consumption all serve to bring us closer to our objectives.

Humanitarian

When the unexpected happens and help is needed, a rapid response can often save many lives. Over many years, when natural disasters have created humanitarian crises, oneworld members have responded rapidly by flying relief workers, supplies and equipment to the places they are needed most. Here are some recent examples. In early 2010, an earthquake in Haiti killed over 300,000 people and left around 1 million people homeless. oneworld members airberlin, American Airlines, British Airways, Finnair and LAN all operated special flights to deliver much needed emergency supplies such as water and food rations, sanitation equipment and tents to the disaster zone. Where possible, the flights also transported specialist aid workers into Haiti and carried victims of the earthquake out to safety. Following the March 2011 earthquake and tsunami in Japan, Japan Airlines donated flights to transport relief workers and operated numerous extra flights into the worst-affected area. East Africa has recently experienced one of the most severe famines in two decades. In August 2011, British Airways flew a Boeing 747 freighter to East Africa with a full load of emergency supplies for UNICEF and Oxfam including food, medical aid and water piping. Another flight in November brought more aid to the region. British Airways has donated tickets for relief experts to travel to the region.

Network and Operations

oneworld airlines RPKs ASKs Daily Passengers Countries Fleet (scheduled, (scheduled, dept's (millions) millions) millions) 149 45 54 8,627 2,381 324,433 719 169 33.6 105.2 734,819 45,244 201,950 928,952 58,780 246,617

Passenger Load Factor (%) 79.1 76.8 81.9

3,400 914

80 43 31 33 20 20 17 39 25 Members elect 9 27 Total with members elect 152

800 326 286 700 408 725 116 192

240 159 65 250 149 189 29 41

1,000 176

51.7 26.8 8.0 39.7 22.6 27.9 3.0 5.9

168,617 96,558 21,498 62,785 38,423 78,947 7,805 12,992

213,193 115,748 29,345 91,635 48,154 97,523 10,986 16,971

79.1 83.4 73.3 68.5 79.8 81.0 71.0 76.6

392 266

66 88

12.0 13.1

13,100 37,838 766,080

16,165 49,613 970,921

81.0 76.3 78.4

9,361 2,516 346.4

Notes As at 03 April 2012. Due to rounding, the oneworld total may be different from the sum of the individual carrier data.

All figures are for main airline and related carriers covered by the oneworld agreement. Operating figures are the latest published. RPKs: Revenue passenger kilometres. ASKs: Available seat kilometres. Top

Marketing
oneworld airlines Flight code *O AB Website Frequent flyer programme Airport lounges Number of lounges 584 topbonus airberlin Lounge 28 NIKI

oneworld

oneworld.com airberlin.com

AA

aa.com

Admirals Club and AAdvantage Flagship Lounges

52

American AmericanC

iairgroup.com BA IB ba.com iberia.com Executive Club Iberia Plus The Marco Polo Club / Asia Miles Finnair Plus Galleries Salas VIP Cathay Pacific First and Business Finnair Lounges 138 70

BA CityFl Comair, S

Iberia Reg Nostrum, Express

CX

cathaypacific.com

72

Dragonair

AY

finnair.com

46

None

JL

jal.com

JAL Mileage Bank

JAL First, Sakura, JAL Lounge, 51 Arrival, Diamond Premier

JAL Expre Japan Tran

LA

lan.com

LANPASS

LANPASS 12

LAN Arge (4M), LAN (XL), LAN (LU), LAN (LP). Not Colombia the only p LAN grou not part of

QF

qantas.com

Qantas Frequent Flyer

Qantas Club, First 53 and Business Crown Lounge 42

QantasLin (National Systems), Australia A Sunstate A Jetconnect None Globus

RJ S7 Members elect IT MH

rj.com s7.ru

Royal Plus S7 Priority

S7 Lounge 67

flykingfisher.com

King Club

Kingfisher 3 Lounge Golden Lounge 9

None None

malaysiaairlines.com Enrich

Notes As at 03 April 2012. All figures are for main airline and related carriers covered by the oneworld agreement. Top

Financial
oneworld airlines Total revenue (US millions) 105,514 4,976 23,979 Passenger Operating revenue profit (US (US millions) millions) 72,539 4,553 20,671 4,696 -12 -1,054 Net profit (US millions)

1,267 -130 -1,979

21,762 11,477 2,990 16,379 5,718 15,955 966 1,312 Members elect 1,171 3,648

18,214 7,609 2,608 13,691 4,009 12,900 763 1,212

646 1,806 -118 2,266 540 690 23 -91

739 1,825 -117 2,266 321 591 14 3

1,126 3,200

-203 35

-366 33