(IJCSIS) International Journal of Computer Science and Information Security,Vol. 10, No. 5, May 2012
Nevertheless, all of this causes great concern for the privacyof its users and realistically Augmented Reality cannot comewithout its drawbacks. The main problem with privacy forPROs is that there are no clear boundaries when it comes to
accessing consumer’s personal information.
Appearance concerns what the virtual objects look like.V.
Business cards are small cards, which are printed withbusiness information about a company or individual. Businesscards help one in giving great impression to stranger where itcreates a professional and memorable impact every time. A
typical business card includes the giver’s name,
companyaffiliation and contact information such as addresses, contactnumbers, e-mail addresses and etc (Figure 2). 
Figure 2. A typical business card
Nowadays, a professional business card includes one ormore aspects of striking visual design such as map of theaddress location. The aspect ratios range of business cards isfrom 1.43 to 1.8(PrintingForLess.com, 2009). This is becausedifferent countries have varied standard for the size of businesscards.
Agumented Reality in Business card
Many business cards are boring to be honest. Most, if not all just show name, rank and how can be contacted. With usingaugmented reality business cards can be created. The cardswere printed and on the back contain a graphic, which is thencaptured on to a computer via a webcam. When the camerapicks up the little graphic a cool 3D grid of colored planespops up, each extruding towards the camera depending on thebrightness of the pixel, and then a video can be played back with the business card owner being seen talking with amessage about businessman.
Current researches on augmented Business Card
Augmented Business Card is a business card that comeswith marker for AR technology tracking. In simple words, thisbusiness card is exactly a typical business card with theimplementation of AR technology in it. Some researches havebeen done in implementing AR into a typical business card.One example of the resea
rch is Toxin Labs’ research where
AR technology used in business card to display status of socialnetworks (e.g.Twitter), show personal portfolio, calling ordirect contact through the application and etc.(Jäger, 2009).See Fig 3.
Figure 3. Agumented Business Card (by Jonas Jagar)
James Alliban (2009) also done such research, whichdeveloped as an interactive Augmented Reality application forbusinessman. He records a short video and created a 3D gridof colored planes. (Figure 4) 
Figure 4. Business Card using Augmented Reality (James Alliban)
Burton Posey (2009) creates a business card which isworked in augmented reality.  In this card Burton Poseyuses the avatar in the video that must be occlude on top of thecard. He believes that the augmented reality avatar concept forthe business card provides a way to provide potential clientsand associates a way to get past the logo and brand and get toknow the people that make the brand happen.
Figure 5. A virtual avatar on a business card by using Augmented Reality.(Burton Posey)
According to Wagner and Schmalstieg (2009), the marker isusually expected to be surrounded by black borders andcontaining a black and white pattern or image. However, the
marker’s border can be made very thin (down to zero) if the
image inside the marker is darker (Wagner & Schmalstieg,2009). This is because greyscale is converts from trackerinternally.
Comparison each case
In this part all cases compare together and finally comparewith this study to find out what they used in their projects.