Riding the growth wave - Wellness
Dear Reader,It gives us great pleasure to bring to you the FICCI-PwC knowledge publication onthe wellness industry in India “Wellness: Riding the growth wave.”Increasing emphasis on a healthy and wholesome lifestyle has been thespringboard for the wellness industry in India. Wellness today is not just a ‘metro’phenomenon. Young consumers across Tier 2 and Tier 3 cities and even pockets of rural India are today seeking wellness solutions to meet their lifestyle challenges.In this report, we have mapped the diverse components of this industry anddelineated key trends that characterise this industry. This report aims to act as adestination for those exploring the opportunity offered by the wellness industry and the critical growth drivers that are shaping it.Wellness today is an INR 490 bn industry in India. However, it is still less thantwo per cent of the global wellness industry. It is interesting to note how thisindustry has used the business potential of traditional Indian practices and homeremedies. Adjacent industries such as retail, healthcare, hospitality, among others,are assimilating wellness as part of their value proposition, opening up hugeopportunities going forward.We believe that with the active involvement of the government and privateparticipants, the wellness industry in India can create visible impact on a globalscale. By 2015, wellness services alone have the potential to generate threemillion job opportunities. However, it is critical for the government and privateparticipants to simultaneously invest in education infrastructure and quality standards to provide further impetus to the industry.We hope this report will bring together various stakeholders to debate and addressthese challenges.
President - FICCIChairman and MD, Marico Ltd.
N V Sivakumar
Executive Director and Leader -Retail & Consumer Industry, PwC