It’s nothing short of an incredible, life-changing opportunity for you todemonstrate the value, experience, and knowledge you represent to earn andinvest in the relationships that propel your business as well as your professionaland personal brand.Maintaining a central presence online, on social networks, in addition to acompany website or blog, provides you with an effective dashboard for buildingstrategic relationships with the very people in that network who can help your business grow.A strategically-developed profile on MySpace, if that's where your customers areactive, provides you with a home base for presenting your value proposition,managing relationships, and also proactively engaging with prospects,consumers, and partners.MySpace has evolved into a powerful, highly integrated platform, showcase, andresumé for your social capital—online and in the real world. A social profilefacilitates presence aggregation, channeling all online activity through one mainhub. Simply said, it becomes a repository for our ideas, expertise, differentiation,experience, and every social media object we create and share. This ultimatelytransitions from a static web profile into a dynamic and collaborative destinationfor the brand you.In Social Media, your personal brand is defined by the sum of its distributedparts. Whether you realize it or not, your blog posts, comments on other blogs,updates on Twitter, and the pictures you upload, contribute to your onlinepersona.It’s the curation of all our disparate pieces (social objects) online that collectivelypaint a picture of who we are, what we represent, as well as our strengths andweaknesses. This brand is yours to shape, cultivate, nurture, and craft.