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KFC Vietnam- International Marketing

KFC Vietnam- International Marketing

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Published by Nguyen Dang Hat

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Published by: Nguyen Dang Hat on Jun 23, 2012
Copyright:Attribution Non-commercial

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05/22/2013

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International Marketing
PROJECT REPORT
KFC Vietnam
Instructor : Dr. VU THE DUNG
 
RESEARCH QUESTIONS
1.What makes KFC Vietnam successful in Internationalmarketing perspectives?2.Why did KFC not leave after seven years of loss?3.Are strategies of KFC Vietnam similar to those of KFC India?
 
KFC Corporation
Based in Louisville, Kentucky
Founded by Harland Sanders in mid 1950s
Secret recipe of chicken with eleven herbs and spices.
His growing age prompted Colonel Sanders to sell off the businessfor $2 million in 1964 to Jack Massey and John Brown Jr- twoLouisville businessmen.
In 1970 KFC merged with Heublein Inc, a producer of alcoholic beverages with little restaurant experience.
In 1986 KFC was sold to Pepsico.
There are over 15,000 KFC outlets in 105 countries and territoriesaround the world.

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