Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1


Ratings: (0)|Views: 88|Likes:
Published by Manish Narang

More info:

Published by: Manish Narang on Jun 23, 2012
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, PPT, TXT or read online from Scribd
See More
See less





Not for circulation : for internal useonly1
Consumer Behaviour 
Faculty : Prof . Ashok Kumar
Not for circulation : for internal useonly2
Core text books :
1 Consumer behavior
Leon G Schiffman & L.L Kanuk2 Consumer behavior
( A strategicApproach )Dr Henry Assael3 Consumer Behavior & BrandingS.Ramesh Kumar ( indiancontext )
A recipe of good marketing strategy lies in soundunderstanding of its market.All good market communication strategies( brand , IMC) are developed from deeper insight in the market.
Sound Product Distribution, Price , Customer services
( CRM ) strategy etc originates from understanding ofbehavior of a market.
How does Consumer behavior study help business?

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->