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989162_634397750071092500

989162_634397750071092500

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Published by Manish Narang

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Published by: Manish Narang on Jun 23, 2012
Copyright:Attribution Non-commercial

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07/30/2013

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Not for circulation : for internal useonly1
Consumer Behaviour 
Faculty : Prof . Ashok Kumar
 
Not for circulation : for internal useonly2
Core text books :
1 Consumer behavior
 
Leon G Schiffman & L.L Kanuk2 Consumer behavior
 
( A strategicApproach )Dr Henry Assael3 Consumer Behavior & BrandingS.Ramesh Kumar ( indiancontext )
 
A recipe of good marketing strategy lies in soundunderstanding of its market.All good market communication strategies( brand , IMC) are developed from deeper insight in the market.
Sound Product Distribution, Price , Customer services
( CRM ) strategy etc originates from understanding ofbehavior of a market.
How does Consumer behavior study help business?

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