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E Governance

E Governance

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Published by Nitin Batra

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Published by: Nitin Batra on Jun 23, 2012
Copyright:Attribution Non-commercial


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E-Governance is the application of Information and Communication Technology (ICT) for deliveringgovernment services, exchange of information communication transactions, integration variousstand-one systems and services between Government-to-Citizens (G2C), Government-to-Business(G2B),Government-to-Government( G2G) as well as back office processes andinteractions within the entire government frame work.
Through the e-Governance, the governmentservices will be made available to the citizens in a convenient, efficient and transparent manner.The three main target groups that can be distinguished in governance concepts are Government,citizens and businesses/interest groups
Ecommerce changes rapidly each year, so consumers will be expecting more fromonline merchants in 2011. The 10 strategies below can help accelerate your ecommerceefforts throughout next year so that you can not just meet but also surpass thoseexpectations—and increase revenue as a result.
(aka collective intelligence). Your site is collectinganalytics data from thousands of visitors every day, and has been for years. How muchof these data are you using? Dynamic personalization puts them to use, immediately and with surgical precision. When a customer visits your site—without even logging in—his persona is defined within a few interactions, and business rules are applied toserve him relevant content and functionality.
2) Social network integration.
Social networking isn't exactly new, but socialshopping imperatives are constantly evolving. At the most basic level, integrating a"share" button that enables users to share your content to their favorite socialnetworking destinations is a good first step, as is integrating Facebook "like" buttonfunctionality. At a slightly higher level of customization and effort, there are login andreview/ratings integration tools such as Facebook Connect.
3) Mobile sites.
During the past year, we have seen massive increases in traffic andtransactions completed at client mobile sites. The age of the mobile site is truly uponus. Mobile consumers have different needs than users browsing on the desktop, and
mobile devices have their own set of capabilities and limitations. A dedicated mobilesite experience is a must for progressive ecommerce retailers.
4) Location-based tie-ins.
The GPS capabilities of mobile devices usher in a new era of exciting location-based cross-channel promotion capabilities. Examples includepromoting products that were shopped for online when the shopper is in proximity toa physical store, pushing promotions available at nearby physical locations, andproviding interactive directions and pickup and availability notifications for previously  viewed items. Apps such as Foursquare allow you to extend your reach by pushingpromotions and specials and rewarding repeat shopping.
5) Experiential user interface.
Beyond simply being easy to use, modernecommerce sites for innovative brands can be experiential and immersive,transforming shoppers into brand loyalists by evoking an emotional reaction. Forexample, Lowe's Sunnyville provides a game-based metaphor for shopping for lawnand garden products and project planning.
6) Contextual visualization.
Shoppers increasingly expect to visualize how aproduct will fit into their life and style. Retailers that allow shoppers to visualize how products look on them and match with other products they are shopping for or already own will have a significant leg up in the ecommerce marketplace.
7) Dynamic grid expansion and liquid layouts.
Ecommerce sites are typically designed to work in 1024x768 resolution in order to support users with oldertechnology. Trapping your product display in this fixed width doesn't cater well to theincreasingly larger percentage of users who browse your site at resolutions of 1280,1440, or 1600. Use liquid layouts to automatically size your product display based onthe shoppers' resolution. Alternatives include showing more images at once, anddynamically scaling to larger images on both category listing and product detail pages. We have found that the "view all" link is the most clicked link on most ecommercecategory listing pages. Shoppers don't want to page through screens of products— they  want to see all of them at once. Consider an infinite scroll metaphor in order to displalarge sets of products in a scrollable list, rather than asking shoppers to jump page topage.
8) Minimize user-interfacecruft.
Shoppers come to your site to see yourproducts, not your fancy navigation systems. Yet most ecommerce sites spend a
majority of screen real estate dedicated to navigation and ancillary functionality, and aminority of real estate dedicated to product. Modern ecommerce Websites will reversethe trend and dedicate 75% of screen real estate to show product, with 25% forsupporting navigation, not the other way around.
9) Rich DHTML and Ajax.
Dynamic HTML and Ajax technologies have been a boon to shoppers the world over. Instead of having to reload a page every time theshopper clicks, these technologies enable a world of rich interactions that are nearly instantaneous. Though these technologies are not new, most sites are still justscratching the surface of how to use them in a robust manner. Here are some examplesof how to take your DHTML into the modern era:* mega dropdowns—large panels that are easy to access, break navigation choices intological groupings, and can feature dynamic or interactive content.* robust wizards and comparison tools—guiding shoppers to products that are relevantto them based on their needs and providing detailed, interactive comparisons betweenproducts can be taken to the next level using DHTML and Ajax.* one-page checkout—why make your shoppers click through multiple page reloads when you can let them complete their purchase all on one page?* product option selection—showing product availability in different optioncombinations (for example, colors and sizes) is a common user-interface problem.* DHTML kung fu—individually, DHTML techniques such as promo carousels, tabs,scrollers, and other DHTML widgets can be powerful merchandising tools individually.Combined, they can allow you to take your site to new heights.
10) Get textual.
Designers have been limited to a handful of "Web safe" fonts sincethe dawn of the Internet and have had to hardcode anything else into images, slowingdownloads and making custom messaging and personalization difficult and time-consuming. Not anymore. With the advent of HTML5 and font-serving technologiessuch as Typekit, the Web designer's typographic palette has been opened up as never before. This isn't merely a design nicety but rather a critical innovation that will allow savvy companies to deliver targeted, personalized messages in brand-consistent waysfor the first time. The impact doesn't stop there; not having to use images for any 

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