In corporate India, till not so long ago, any marketing professional in the FMCG sector would typically have a long innings within the sector to his credit. Career growth waseither vertical within the company, or horizontal, to other FMCG companies.Put it down toan absence of good opportunities outside the category or the lack of an appetite for takingrisks, but instances of FMCG professionals hopping to other sectors were fairly rare.Today, however, more and more professionals from FMCG companies are moving to newsectors, helping pollinate marketing ideas and strategies that were hitherto unique toFMCG.FMCG has, in fact, become the resource pool that almost every other industry is happilyfishing in for marketing talent these days. Erstwhile FMCG professionals are the poster boys for sunrise verticals like retail, insurance, banking and telecom, and from marketingsoaps and colas and chocolates, these fast movers are now chalking out strategies to marketinsurance, banking and pre-paid recharge cards.For most professionals, the lure of doing something different in rapidly growing sectors is a big motivator. And while there are risks given the nascence of the some of these sectors,it’s a calculated move. For J Suresh, CEO, brands & retail, Arvind Mills, joined the apparelgroup in 2005 after spending nearly 22 years in FMCG, moving to a sector like retailingwas thrilling.“Retail had just started to boom and it was clear that it will be the future. The present position gives me an opportunity to exercise both my brand and retail skill-sets,” he says.Sanjeev Kapur, country head, marketing & innovation, Citibank, moved to the financialsector in 2009 after conducting an in depth SWOT analysis.