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Thesis Proposal June 23 2012

Thesis Proposal June 23 2012

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Published by Lia Gloria

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Published by: Lia Gloria on Jun 23, 2012
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12/21/2012

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POPULARITY OF AZKALS IN PHILIPPINE BROADSHEET
ANTHONY JAN CABATICPATRICK CHRISTIAN CABRERAMA. NELIA GLORIACAMILLE PEREZDECERIE ROBLEDOSUBMITTED TO THE FACULTY OFCOLLEGE OF EDUCATION, ARTS AND SCIENCESLYCEUM OF THE PHILIPPINES UNIVERSITYIN PARTIAL FULFILLMENT OF THE REQUIREMENTSFOR THE DEGREE OFBACHELOR OF ARTS(Mass Communication)MARCH 2012
 
2
INTRODUCTION
Football had been introduced in the Philippines in 1907 (Casares, 2010), but it onlywas considered a significant sport in 2010.According to Futbol Pilipinas (www.futbolpilipinas.com), the
 
Philippine Men's National Football Team
 
is the national football team of the Philippines and represents thecountry in international football. The Philippine Football Federation (PFF) handles theteam and act as the governing body of football in the Philippines.Football has become a dominant sport in the Philippines, and is a favorite in the provinces of Iloilo, Negros Occidental and Mindanao Island and in some parts of Luzonand Visayas.Recent developments, however, have opened new avenues for the game within thecountry and in the International level. With more young and skilled players joining theteam like Borromeo, Christopher Greatwich, Emelio Calindong and others, chances of fighting the opponents and putting up a strong defense has become brighter. With thePhilippine National Football Team at least qualifying for ASEAN Football Championship,2007, the chances of a good future for football in Philippine is ensured.An important counterpart of the game basketball in Philippines is football.Basketball may be a famous game for Filipinos but this popular sport also enjoys theloyalty of the people. The game has already achieved popularity among the common massand after it was introduced in the country by the British Sailors from Hong Kong in theearly 1900’s, it has been a foreigner’s game played mostly by the rich. Football may not
 
3have achieved a largely high position but it is a game deemed worthy to be played andenjoyed.Two football superstars helped popularized football in the Philippines - theYounghusbands. Siblings James and Phil are reinforcement members of the PhilippineAzkals that competes in different international leagues representing the country.The Younghusband siblings together with the Philippine Football Team, better known as the Azkals established popularity in sports and show business.Capturing the eyes of the media, the Azkals guest in various television shows andappeared in newspapers. They made a very big impact in Philippine sports as they star intelevision, radio and print media.The Philippine Football Team is famous because of their success in terms of sportsand even in media. They appear in newspaper, television and in magazines. They evenhave their own facebook fan page and website. As a trend in advertisement, advertisers usethe Philippine Football Team as endorsers of their products and services due to their  popularity and public demand.The public is well aware that the Azkals are known and popular but the researcherswant to know how popular they are.Advertisement, news and other information are placed in different types of printmedia also known as the tri-media which also includes print media. It is one of the oldestand basic forms of mass communication. It includes newspapers, weeklies, magazines,monthlies and other forms of printed journals. Print media generally refers to newspapers.

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