lbrecht

The project also included a booklet, "The Alternative is Conservation" that I wrote to accompany the film. The USEPA printed 100,000 copies of the booklet and sent it to the ~54,000 water utilities in the country, as well as officials in municipal governments. Today, this could be done electronically and emailed out.

lbrecht

This film cost about $100,000 (in today's dollars) to do and another $150,000 in distribution costs. It was essentially self funding along with the initial grants from the USEPA. I came up with the idea to do this film when I was living on Martha's Vineyard and working on the island's first regional Water Quality Management Plan for Martha's Vineyard, April 1978.

lbrecht

This film was shown on PBS stations across the United States, won an Environmental Educations Award, was translated into Spanish and shown throughout Central and South America. Later it was shown in countries of the European Union. If I did another film today, I would focus more on the economics. Conservation water rates are the single most important aspect of encouraging water conservation.