DESIGN * SUBJECT * INSTRUMENT * PROCEDURE

POPULARITY OF AZKALS IN PHILIPPINE PRINT MEDIA

Nelia Gloria Patrick Christian Cabrera Decerie Robledo Camille Perez

Popularity of Azkals in Philippine Broadsheets

DESIGN
The following section provides an overview of the design of the study and its execution.

Methodology
METHODOLOGICAL TRIANGULATION uses Content Analysis, Survey and Interview results of each process will be compared and/or validated BOTH QUANTITATIVE AND QUALITATIVE RESEARCH DESIGN

Triangulation
an approach to research that uses a combination of more than one research strategy in a single investi gation. a research strategy to assure completeness of findings or to confirm findings. researchers would collect additional data to resolve the incongruence.

RESEARCH DESIGN
Design methods triangulation most often uses quantitative methods combined with qualitative methods in the study design. simultaneous implementation sequential implementation

Design of the Survey /Assessment

designed as a quantitative, standardised questionnaire-based survey, its methodical profile includes multi-perspective; divided into two parts: profiling and Azkals - related answer sheets subject for proper treatment and guided analysis by the University's Research Center administered to 100 random Batangueos.

Popularity of Azkals in Philippine Broadsheets

CONTENT ANALYSIS

DESIGN OF CONTENT ANALYSIS

Azkals related articles, photographs, news, advertisements will be studied based on Dr. Klaus Krippendorf's six questions of authenticity, authorship and meaning

SUBJECT : Content analysis

DATA pertaining to the Azkals, their definition the pool from which the data are derived, context of analysis, limitations and targets of such inferences newspapers from the first half of March 2012

INSTRUMENT: Content analysis

Broadsheets from the first half of March 2012 Philippine Daily Inquirer Manila Bulletin Philippine Star

Procedure : Content analysis

articles, photographs and other Azkals related advertisements in Broadsheet are measured through column inches Azkals' space allotment will be compared to other sports related data in the sports section Data will be categorized as positive, negative or neutral.

Popularity of Azkals in Philippine Broadsheets

SURVEY

DESIGN: Survey
Questionnaire will be administered to 100 random Batangueos; 10 faculties, 10 staff of LPU and 80 students divided into two parts: profiling, and the Azkals related survey respondents are to shade the appropriate answers

SUBJECT : Survey
DATA pertaining to the Azkals, their definition the pool from which the data are derived, context of analysis, limitations and targets of such inferences

INSTRUMENT : Survey
Survey questionnaires with queries about their identities (PART 1) and questions about the Azkals in broadsheets

PROCEDURE: SURVEY
After the surveillance is done, the data shall be taken to the University's Reseach Center for proper treatment and guided analysis.

Popularity of Azkals in Philippine Broadsheets

INTERVIEW

DESIGN: INTERVIEW
20 random individuals will be interviewed, qualitative results are expected. Questions are based on Viniczai's parameters of popularity gather qualitative results

SUBJECT: INTERVIEW
First PArt: Respondent's Profile Second Part: Questions base on Viniczai's parameters of popularity

INSTRUMENT: INTERVIEW
means for recording such as sound recorder, skype and/ or video coverage shall be used whenever necessary. Viniczai's parameter's of popularity

PROCEDURE: INTERVIEW
interview

to 20 random respondents will be conducted, afterwards the data will undergo several processes and treatment for better conclusion vital to this study or future researches.