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Business Strategy of Cocacola

Business Strategy of Cocacola

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Published by Pondit Mahi

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Published by: Pondit Mahi on Jun 24, 2012
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09/27/2013

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Business Strategy of Coca-Cola & Analysis
Submitted By
Md. Mahabub Alam ID: 082028025Rabeya Akter ID: 081098025Jannatul Mawa Mim ID: 083048025
A ReportSubmitted to the Presidency UniversityAs a fulfillment of the PartialRequirement for theCourse Code: MGT 493 of BBA programSupervisor:
Prof. Muhammad Mahboob Ali
,Head, Department of M.H School of Business
1
 
 
Submissin Date: 15
th
april, 2012
Declaration
We do hereby declare that the report title: “Business Strategy of Coca-Cola & Analysis” submittedto the supervisor Prof. Muhammad Mahboob Ali
, Head, Department of M.H School of Business for completion of the course Code No. MGT-493. This is an original work of us.No part of it, in any form, has been submitted to any university or Institute for anydegree, diploma or for other similar purpose.Md. Mahabub Alam ID: 082028025Rabeya Akter ID: 081098025Jannatul Mawa Mim ID: 083048025
Presidency University
2
 
 
Table of Content
Executive Summary 4Introduction 5Vision 6Mission 6Objectives 7Methodologies 7Present Status of Coca-Cola 8History of Coca Cola 8Brands of Coca Cola 11Consumer Choice at A Glance 13Different Players In the Soft Drinks Market 14Analysis of Findings 15The Value Of the Company 15Internal and External Analysis Of Coca-Cola 16SWOT Analysis 20Coca-Cola: Value Chain Model 23Recommendations 24Conclusion 25Reference 26
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