Marketing of Services:An Introduction
Course Revision Team (2004)
Prof. Ravi ShankarDr. Tapan K. PandaProf. B.B. Khanna
IIM, KhozikodeDirectorIIFT, New DelhiCalicutSchool of Management StudiesIGNOU, New DelhiProf. Madhulika KaushikDr. Rupa ChandaDr. Kamal YadavaSchool of Management StudiesIIM, Bangalore
Course Coordinator and Editor
IGNOU, New DelhiSchool of Management StudiesIGNOU, New DelhiProf. Rajat KathuriaIMI, New Delhi
Course Preparation Team*
Prof. L.M. JohariDr. V. ChandrashekharProf. J.B. NaddaFMS, Delhi UniversityMahindra Days Hotels &Goa UniversityDelhiResorts, BangaloreGoaProf. J.D. SinghMs. Sudha TewariMr. M. VenkateswaranIMIParivar Seva SansthanTransportation Corporation of New DelhiNew DelhiIndia, HyderabadProf. P.K. SinhaMr. Pramod BatraProf. Rakesh KhuranaIIMEHIRCSchool of Management StudiesBangaloreNew DelhiIGNOU, New DelhiMr. Amrish SehgalMs. Rekha ShettyProf. Madhulika Kaushik Bhutan Tourism Dev. Corpn.Apollo HospitalsSchool of Management StudiesBhutanMadrasIGNOU, New DelhiMr. D. RamdasMs. Malabika ShawMr. Kamal YadavaManagement ConsultantAIMASchool of Management StudiesNew DelhiNew DelhiIGNOU, New DelhiProf. M.L. AgarwalMr. Saurabh KhoslaXLRITulika Advertising AgencyJameshedpurNew DelhiMr. Arun ShankarMr. Sanjeev BhikchandaniCiti BankSanka Information Pvt. Ltd.,New DelhiNew Delhi
The course was initially prepared by these experts and the present material is the revised version. The profile of the Course Preparation Team given is as it was on the date of initial print.
June, 2004 (Revision)
© Indira Gandhi National Open University, 2004
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